WrestleMania Reading Challenge
WWE and the American Library Association’s Young Adult Library Services Association (YALSA) sponsor the WrestleMania Reading Challenge to encourage teens and tweens to read more often.
The 2013 Challenge will mark the program’s eighth year and will culminate at the national WrestleMania Reading Challenge Final the weekend of WrestleMania 29 in New Jersey. More than 2,000 branches and 50,000 young people from the U.S. and Canada will participate in this year’s challenge, including students from the Tri-State area.
In 2013, WWE teamed up with the Pearson Foundation and their We Give Books initiative to launch a new digital reading platform encouraging parents to read with their kids. This new element of the WrestleMania Reading Challenge is geared towards parents and young children ages 4 – 11. By participating online, parents and their children have a chance to read books for free and enter to win a trip to WrestleMania 29 or a school visit from a WWE Superstar or Diva.
SummerSlam Reading Jam
This global literacy program encourages young people of all ages to read a book in the summer. From July through August, kids can join the program by visiting the “In Your Corner” section of WWE.com. Those who participate are asked to email the name of their favorite author along with one of the books they will read during the summer. By joining the program, kids receive a free SummerSlam poster through mail or digital download which is available in 20 languages.
In 2012, more than 20,000 SummerSlam Reading Jam posters were distributed via mail or download to children from over 20 countries including Russia, France, Spain, Korea and China who participated in the program.