Literacy Initiatives
WrestleMania Reading Challenge
WWE and the American Library Association's Young Adult Library Services Association (YALSA) sponsor the WrestleMania Reading Challenge to encourage teens and tweens to read more often. In 2010-2011, The Challenge culminated at the national WrestleMania Reading Challenge Final the weekend of WrestleMania XXVII in Atlanta, Georgia. Three champions from grades 5-6, 7-8, and 9-12 were named World Champions. More than 1,800 libraries and 50,000 young people from the U.S. and Canada participated. This year's Challenge was also undertaken in Germany and titled "Bücher in den Ring." The 2011-2012 challenge will take place this year in Miami.
SummerSlam Reading Jam
This global literacy program encourages young people of all ages to read a book in the summer. From July through August, kids can join the program by visiting the "In Your Corner" section of WWE.com. Those who participate are asked to email the name of their favorite author along with one of the books they will read during the summer. By joining the program, kids receive a free SummerSlam poster through mail or digital download which is available in 20 languages.