Executive Team Bios
Michelle D. Wilson
Michelle D. Wilson was named Chief Marketing Officer in 2011. In her role, Wilson oversees WWE’s global marketing and integrated brand initiatives, including pay-per-view, advertising, promotions, research, creative services, and public and government relations. In addition, she oversees WWE’s integrated media sales and sponsorship business.
Wilson joined WWE in February 2009 as Executive Vice President, Marketing. Prior to WWE, she was the Chief Marketing Officer of the United States Tennis Association, where she was instrumental in making the US Open the highest attended annual sporting event in the world. Wilson developed innovative advertising and promotional campaigns -- It’s Showtime and The Greatest Road Trip in Sports -- that significantly elevated the image and awareness of tennis in the United States resulting in record television viewership and ticket sales. She was also a pivotal player in the implementation of several innovations for the sport, including in-stadium video screens, blue courts, instant replay, celebrity entertainment and the 2004 launch of the US Open Series.
Wilson oversaw all marketing efforts for the launch of the XFL football league, a partnership between WWE and NBC, prior to working for the USTA. She also held positions at the NBA in its domestic and international consumer products groups. Before her career in the sports industry, Wilson held brand management positions at Nabisco.
She is a past recipient of BrandWeek's “Marketer of the Next Generation” award and a winner of the American Marketing Association’s "Effie" award for outstanding advertising.
In 2009, Wilson was among the “Next Wave of Leaders” recognized by Broadcasting & Cable and was named one of the "Most Powerful Women in Cable" by CableFAX magazine. This past October, Wilson was recognized as a "Game Changer: Women in Sports Business" by SportsBusiness Journal.
Wilson sits on the Board of Directors of the Ad Council.
Wilson is a cum laude graduate of the University of Pennsylvania and holds an MBA from Harvard Business School.