Corporate Social Responsibility
WWE In Your Corner
WWE has a long-standing commitment to giving back to the community. WWE “In Your Corner” is WWE’s global community outreach platform that addresses important social issues, including education, diversity and inclusion, military support, and fulfilling wishes and dreams. WWE supports a range of programs, partners and initiatives that strive to positively impact children and families worldwide, such as The Creative Coalition, The Ad Council, GLAAD, Special Olympics CT, Pearson Foundation, Susan G. Komen for the Cure, USO, Hire Heroes and Make-A-Wish.
Be a STAR
“Be a STAR” (Show Tolerance And Respect) was founded by The Creative Coalition and WWE in April 2011. The mission of “Be a STAR” is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. “Be a STAR” promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.
Currently, “Be a STAR” has 57 alliance members, including National Education Association Health Information Network (NEA HIN), GLAAD, STOMP Out Bullying, The Ad Council and the United Federation of Teachers all partnering together to take action against bullying.
As part of its mission, the alliance unveiled a free anti-bullying curriculum created by NEA HIN and True Educator, Inc. The teacher’s resource aide aligns with national education standards to complement existing mandated curriculums, and consists of nine lesson plans and video clips that teachers can access for free. The curriculum has been downloaded by more than 3,000 educators across the country.
Furthermore, the alliance debuted “Be a STAR” Chapter Toolkits to help schools and communities start their own “Be a STAR” chapters. The free kit includes a guide on how to start a “Be a STAR” chapter, suggested activities, resources, a poster and other useful tools to combat bullying. The chapter toolkit has been downloaded by more than 4,000 students across the country.
Through the “Be a STAR” website, over 25,000 people from all 50 US states and from 91 countries have taken the pledge to end bullying through WWE’s “Be a STAR” program.
In an ongoing effort to spread the word about tolerance and respect, WWE Superstars and Divas visit schools or community centers each month to speak with students about bullying issues while sharing their own personal stories. Additionally, the “Be a STAR” program has had many celebrities and elected public officials attend these events and support “Be a STAR” and the fight against bullying including the Mayor of Los Angeles, Congresswoman Linda Sanchez, James Durbin, Micah Jesse, Ryan Ochoa, Trevor Jackson and more.
Circle of Champions
WWE’s Circle of Champions grants the wishes of children with life-threatening illnesses who desire to meet their favorite WWE Superstars and Divas. Since 1982, WWE Superstars have conducted more than 6,000 meet-and-greet sessions with sick children in the United States, Canada, Great Britain, Ireland, Spain, Germany, France, Mexico, Australia and New Zealand, to name a few.
WWE grants hundreds of wishes a year to children around the world who have requested meets with our WWE Superstars through various wish organizations including the Make-A-Wish Foundation, Starlight Children’s Foundation, Kid’s Wish Network, the Rainbow Connection, Sunshine Foundation of Canada and A Wish with Wings in North America and internationally for Dreams Come True, Rays of Sunshine the Willow Foundation and Starlight.In2012, WWE granted 129 wishes within the United States and abroad and also entertained 44 wish families at WrestleMania 28.
WWE Superstar John Cena, who serves as a Make-A Wish Ambassador, received the 300th wish award in Phoenix granted through the Make-A-Wish Foundation. John is the only celebrity to have ever accomplished this achievement. Of the top 25 celebrity wish granters on the MAW roster, six of them are former and current WWE Superstars including The Undertaker, Rey Mysterio, Triple H and The Rock.
Muscular Dystrophy Association
In August 2012, WWE and the Muscular Dystrophy Association (MDA) joined forces to launch MDA’s “Make A Muscle, Make a Difference” campaign at WWE’s SummerSlam kick-off party. The event raised awareness for muscle diseases and featured members of MDA’s celebrity muscle team such as WWE Superstar Triple H, Nancy O’Dell, Alison Sweeney and others.
WWE continues to support MDA. Most recently, WWE Legend Sgt. Slaughter has appeared at regional “Make A Muscle, Make a Difference” fundraising events in cities like New York, Boston, Charlotte and Milwaukee on behalf of WWE Superstar Triple H who maintains his role as spokesperson for the campaign. At a recent event in Boston, while acting as auctioneer, Sgt. Slaughter raised $13,500 which will send several children with Muscular Dystrophy to summer camp. WWE has been invited to join the MDA Boston’s planning committee for 2014 as an honorary member.
Breast Cancer Awareness
In September 2012, WWE announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena. In recognition of Breast Cancer Awareness Month, Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October to support Susan G. Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. One hundred percent of WWE’s profits from the Cena merchandise were donated to Susan G. Komen. Led by Cena, the WWE Universe was able to raise $1 million for Susan G. Komen.
WrestleMania Reading Challenge
WWE and the American Library Association’s Young Adult Library Services Association (YALSA) sponsor the WrestleMania Reading Challenge to encourage teens and tweens to read more often.
The 2013 Challenge will mark the program’s eighthyear and will culminate at the national WrestleMania Reading Challenge Final the weekend of WrestleMania 29 in New Jersey. More than 2,000 branches and 50,000 young people from the U.S. and Canada will participate in this year’s challenge, including students from the Tri-State area.
In 2013, WWE teamed up with the Pearson Foundation and their We Give Books initiative to launch a new digital reading platform encouraging parents to read with their kids. This new element of the WrestleMania Reading Challenge is geared towards parents and young children ages 4 – 11. By participating online, parents and their children have a chance to read books for free and enter to win a trip to WrestleMania 29 or a school visit from a WWE Superstar or Diva.
SummerSlam Reading Jam
This global literacy program encourages young people of all ages to read a book in the summer. From July through August, kids can join the program by visiting the “In Your Corner” section of WWE.com. Those who participate are asked to email the name of their favorite author along with one of the books they will read during the summer. By joining the program, kids receive a free SummerSlam poster through mail or digital download which is available in 20 languages.
In 2012, more than 20,000 SummerSlam Reading Jam posters were distributed via mail or download to children from over 20 countries including Russia, France, Spain, Korea and China who participated in the program.
WWE Superstars and Divas regularly visit military bases and hospitals, including Walter Reed Army Medical Center (prior to closing its doors in 2011) and Bethesda Naval Hospital, to bolster the morale of our troops. Since 2002, WWE has produced WWE’s Holiday “Tribute to the Troops” with WWE Superstars and Divas performing before troops in Iraq, Afghanistan and the United States. In addition, WWE offers all U.S. military personnel free tickets to all its live events in the United States.
WWE also is a proud supporter of the National Guard’s Youth ChalleNGe Program, which assists youths in obtaining their G.E.D. or becoming educated in technical trades.WWE Superstar Kofi Kingston serves as spokesperson for the program.
In 2012, WWE announced its latest military partnership with Hire Heroes USA. Hire Heroes USA works to create job opportunities for US military veterans and their spouses through personalized employment training and corporate engagement.