Consumer Products

WWE offers a wide variety of consumer products through a licensing program and an integrated direct sales effort.


Our worldwide licensing program builds partnerships with companies around the globe to create products featuring our marks and logos, copyrighted works and characters in diverse categories, including: toys, video games, apparel, housewares, collectibles, sporting goods, books and more. WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans

Since 2010, Mattel, the world's #1 toy company, has been WWE's master partner in the toy category. For the third consecutive year, 2013 saw WWE ranked as the #2 Action Figure Brand in the US (NPD January 2013 - December 2013).

WWE video games have sold more than 60 million units since 1999, generating more than $1.8 billion in revenues. "WWE '13" has sold over 2 million units since its release in October 2012 and is available on the Xbox 360, Nintendo Wii, and Sony PlayStation 3 platforms.

WWE Books has placed 24 titles on "The New York Times Best Sellers" list since 1999, including DK's WWE 50 and WWE Encyclopedia. With DK as our core publisher and key partners Bendon, Papercutz and Becker & Mayer, WWE's publishing slate includes Superstars bios; historical guides; children's books; sticker books; coloring books, comic books; graphic novels and many others.

Home Video

WWE Home Video released six new titles in the second quarter of 2014, all of which were released on DVD, electronically and 5 were released on Blu-ray. According to Nielsen Video Scan (through July 31, 2014), WWE had 9 out of the top 10 titles in the Sports charts in the second quarter of 2014, and has a commanding Number One position and 80 percent market share in the Sports category.

Outside the United States, our new home video productions and catalog titles are distributed through international licensing agreements in the UK, Ireland, Italy, Austria, Switzerland, France, Germany, Greece, Portugal, Spain, Belgium, Holland, Canada, Japan, India, Australia, Singapore, Malaysia, Thailand, New Zealand, Brunei, South Africa, Mexico, Central America and the Middle East territories.

Magazine Publishing

The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine.

The flagship title, WWE Magazine, is a global publication with native editions in the UK. Every issue contains features, photos, exclusive interviews and access that fans won’t see on television. In the United States, WWE Magazine reaches more than 4.3 million readers each month.

WWE Kids magazine debuted in April 2008 and now has licensed editions in the UK and Germany. In the United States, WWE Kids reaches more than 1.3 million readers per issue.


Music is and has always been an integral part of the entertainment experience linking the WWE brand to all media platforms including television, film, radio, video games, live events, ring tones and other emerging digital technologies. In addition to composing, producing, and recording our own music which includes Superstar & Diva entrance themes, WWE Music Group licenses commercial music for use across our television, pay-per-view and motion picture platforms which has resulted in partnerships with an array of artists including: Eminem, Metallica, Sean "Puff Daddy" Combs, Mary J. Blige, Johnny Cash, Flo Rida, Bob Dylan, John Lennon, Wiz Khalifa & 2 Chainz, Imagine Dragons, Florida Georgia Line, and others. Artist performances have also been a key strategy in making the musical connection part of the overall experience for our audience around the world.

WWE's 11th annual TV Special, Tribute To The Troops, featured a live performance by the multi-platinum recording artist and four-time Grammy nominee, Daughtry. Rocking the US Army Joint Base Lewis-McChord with their single "Waiting For Superman" off their latest album, Baptized, Daughtry joined the extraordinary list of past performers.

With the launch of the WWE Network, we opened our music vault to release close to 100 never before digitally released tracks from WWE's unforgettable history. WWE has continued our partnership with Wind-Up Songs, an independent music publisher. This team of producers have composed original entrance theme songs for WWE & WWE NXT Superstars and Divas including: Cesaro, Titus O'Neil, Bo Dallas, Paige, Eva Marie and Rusev. They have also produced multiple Program themes for WWE Network Originals like Legends House, This Week In WWE, Slam City and many more.

In keeping current with the music industry's expansion towards digital music, WWE continues to release every WWE Superstar theme song and ringtone with partners at iTunes, Amazon, Google Play, and others. This effort serves to not only continue WWE’s relationship with leading digital music retailers, but affords audiences around the world the chance to own the songs heard across programming each week, without having to wait for a full-length album release.