WWE offers a wide variety of consumer products through a licensing program and an integrated direct sales effort.
Our worldwide licensing program builds partnerships with companies around the globe to create products featuring our marks and logos, copyrighted works and characters in diverse categories, including: toys, video games, apparel, housewares, collectibles, sporting goods, books and more. WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans
Since 2010, Mattel, the world's #1 toy company, has been WWE's master partner in the toy category. For the second consecutive year, 2012 saw WWE ranked as the #2 Action FigureBrand in both the US and UK (NPD January 2012 - December 2012).
WWE video games have sold more than 60 million units since 1999, generating more than $1.8 billion in revenues. "WWE '13" has sold over 2 million units since its release in October 2012 and is available on the Xbox 360, Nintendo Wii, and Sony PlayStation 3 platforms.
WWE produces books including: biographies of our Superstars, Divas and Legends; historical anthologies; children’s books; comic books; fitness guides; fiction; photo journals; and many others. Nearly half (twenty-three) of our books have appeared on “The New York Times Best Sellers” list.
WWE Home Video released six new titles in the first quarter of 2013, four of which were released on Blu-ray and all 6 were released electronically. According to Nielsen Video Scan (through March 31, 2013), WWE had 10 of the top 10 titles in the Sports charts in 2013, and has a commanding Number One position and 44 percent market share in the Sports category.
Outside the United States, our new home video productions and catalog titles are distributed through international licensing agreements in the UK, Ireland, Italy, Austria, Switzerland, France, Germany, Greece, Portugal, Spain, Belgium, Holland, Canada, Japan, India, Australia, Singapore, Malaysia, Thailand, New Zealand, Brunei, South Africa, Mexico, Central America and the Middle East territories.
The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine.
The flagship title, WWE Magazine, is a global publication with native editions in the UK, and Turkey. Every issue contains features, photos, exclusive interviews and access that fans won’t see on television. In the United States, WWE Magazine reaches more than 4.6 million readers each month.
WWE Kids magazine debuted in April 2008 and now has licensed editions in the UK, Germany and Turkey. In the United States, WWE Kids reaches more than 1.3 million readers per issue.
Music is and has always been an integral part of the entertainment experience linking the WWE brand to all media platforms including television, film, radio, video games, live events, ring tones and other emerging digital technologies. In addition to composing, producing, and recording our own music which includes Superstar and Diva entrance themes, WWE Music Group licenses commercial music for use across our television, pay-per-view and motion picture platforms. Artist performances have also been a key strategy in making the musical connection part of the overall experience for our audience around the world.
The 10th anniversary of "WWE Tribute to the Troops" featured live performances from longtime WWE partners, Grammy award nominated rock sensation Kid Rock and hip-hop superstar Flo Rida. Our broadcast partners NBC and USA Network aired the patriotic show, which included an array of hit songs performed in front of thousands of military personnel and families in attendance. Both artists joined in the show's rich musical tradition, and the renowned list of past performers that includes Diddy-Dirty Money, Mary J. Blige, Nickelback, and Trace Adkins.
Also this past quarter, WWE unveiled Official Theme Music from breakout artists Black Veil Brides and Outasight, yielding tremendous worldwide exposure for multi-week promotional periods as their latest singles were aligned with two of WWE's most popular Pay-Per-Views, "Hell In A Cell" and "Survivor Series".
In keeping current with the music industry's expansion towards digital music, WWE continues to release every WWE Superstar theme song with partners at iTunes, Amazon, Google Play, and others. This effort serves to not only continue WWE’s relationship with leading digital music retailers, but affords audiences around the world the chance to own the songs heard across programming each week, without having to wait for a full-length album release.