Consumer Products

WWE offers a wide variety of consumer products through a licensing program and an integrated direct sales effort.


Our worldwide licensing program builds partnerships with companies around the globe to create products featuring our marks and logos, copyrighted works and characters in diverse categories, including: toys, video games, apparel, housewares, collectibles, sporting goods, books and more. WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans

Since 2010, Mattel, the world's #1 toy company, has been WWE's master partner in the toy category. For the second consecutive year, 2012 saw WWE ranked as the #2 Action FigureBrand in both the US and UK (NPD January 2012 - December 2012).

WWE video games have sold more than 60 million units since 1999, generating more than $1.8 billion in revenues. "WWE '13" has sold over 2 million units since its release in October 2012 and is available on the Xbox 360, Nintendo Wii, and Sony PlayStation 3 platforms.

WWE Books has placed 23 titles on “The New York Times Best Sellers” list since 1999, including DK's WWE Encyclopedia. With DK as our core publisher and key partners Bendon, Papercutz and Becker & Mayer, WWE's publishing slate includes Superstars bios; historical guides; children’s books; sticker books; coloring books, comic books; graphic novels and many others.

Home Video

WWE Home Video released seven new titles in the third quarter of 2013, all of which were released on DVD, Blu-ray and electronically. According to Nielsen Video Scan (through September 30, 2013), WWE had 10 of the top 10 titles in the Sports charts in 2013, and has a commanding Number One position and 44 percent market share in the Sports category.

Outside the United States, our new home video productions and catalog titles are distributed through international licensing agreements in the UK, Ireland, Italy, Austria, Switzerland, France, Germany, Greece, Portugal, Spain, Belgium, Holland, Canada, Japan, India, Australia, Singapore, Malaysia, Thailand, New Zealand, Brunei, South Africa, Mexico, Central America and the Middle East territories.

Magazine Publishing

The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine.

The flagship title, WWE Magazine, is a global publication with native editions in the UK, and Turkey. Every issue contains features, photos, exclusive interviews and access that fans won’t see on television. In the United States, WWE Magazine reaches more than 4.3 million readers each month.

WWE Kids magazine debuted in April 2008 and now has licensed editions in the UK, Germany and Turkey. In the United States, WWE Kids reaches more than 1.3 million readers per issue.


Music is and has always been an integral part of the entertainment experience linking the WWE brand to all media platforms including television, film, radio, video games, live events, ring tones and other emerging digital technologies.  In addition to composing, producing, and recording our own music which includes Superstar and Diva entrance themes, WWE Music Group licenses commercial music for use across our television, pay-per-view and motion picture platforms.  Artist performances have also been a key strategy in making the musical connection part of the overall experience for our audience around the world.

The record-setting "WrestleMania 29" Pay-Per-View featured live performances from longtime WWE partners, hip-hop icon and music industry mogul Sean "Diddy" Combs accompanied by singer-songwriter Skylar Grey, as well as, rock legends Living Colour who played WWE Superstar CM Punk to the ring with their timeless Grammy Award-winning hit "Cult Of Personality". These artists joined the extraordinary list of past performers that includes Ray Charles, Aretha Franklin, Gladys Knight, John Legend, Kid Rock, and Reba McEntire.

In 2013, WWE entered into a music production partnership with Wind-Up Songs, an independent music publisher under label, Wind-Up Records and headed by multi-platinum, Grammy Award nominated songwriter and producer, Gregg Wattenberg. This team of producers and composers has contributed original entrance theme songs for Superstars Curtis Axel, Jack Swagger, Wade Barrett, Justin Gabriel and Program themes for "Monday Night Raw", "WWE Superstars" and "Total Divas".

In keeping current with the music industry's expansion towards digital music, WWE continues to release every WWE Superstar theme song with partners at iTunes, Amazon, Google Play, and others. This effort serves to not only continue WWE’s relationship with leading digital music retailers, but affords audiences around the world the chance to own the songs heard across programming each week, without having to wait for a full-length album release.