Digital Media
Online/Broadband
We utilize the Internet to promote our brands, to create a community experience among our fans, to market and distribute both our offline, online and mobile products, and sell online advertising. During the first quarter of 2008, our primary website, WWE.com, attracted an average 15.8 million unique visitors worldwide per month. These visitors viewed an average exceeding 27.6 million video streams per month. *Statistic Source: Numbers are based on cookie based technology provided through Omniture, Inc.
E-Commerce
Our e-commerce efforts continue to achieve new milestones. WWESHOP generated a new one year record of $19 million in revenues in 2007. Over the last four years, we have increased revenue more than 256% offering the largest selection of official WWE merchandise available in the world.
Mobile Services
AT&T and WWE have an exclusive content agreement, resulting in the largest collection of mobile WWE content to date. AT&T also has exclusive content agreements with HBO, American Idol, and NCAA basketball.
In addition, WWE Mobile has launched a convenient worldwide storefront for WWE fans to purchase wallpapers, ringtones and voicetones directly from WWE.com, where they are billed directly in local currency through their own mobile carrier.
WWE Mobile Alerts are currently available on all major mobile carriers in the United States and are slated for expansion to key international markets in 2007. The service features text-based exclusive information, breaking news, trivia, results, polls and scheduling information.
A slate of original “made for mobile” content is being delivered to several worldwide carriers, focusing on one-of-a-kind video content unique to mobile telephones, including a live daily WWE Mobile newscast. Our mobile video initiative features approximately 75 short-form videos a month, along with a potential for delivery of other monthly themed video packages made available through premium-based subscriptions. This made-for-mobile content line-up also offers a wide range of standard personalization products centered on WWE Superstars, divas and legends.