Corporate Initiatives
The New WWE
On the eve of WrestleMania XXVII in Atlanta, Chairman and CEO Vince McMahon announced at WWE's Global Business Partners Summit that the company has formally rebranded itself WWE.
Members of WWE's senior management team spoke to the new business model for future growth.
Highlights of the Summit found in the video include the discussion around the two key components to WWE's brand expansion.
First, the company will maintain a strong focus of growing its core business on a global basis and announced that Paul "Triple H" Levesque will be heading a new talent development program.
In addition, innovation will be the key to the long term growth through new consumer product launches, new television programming and international growth.
The second component will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE's core competencies - television and film production, live event production and licensing.
This new rebranding initiative will be highlighted through a business-to-business advertising campaign entitled "Bigger. Badder. Better."
Stephanie McMahon, EVP, Creative Development & Operations, emceed the Summit where the following topics were discussed regarding the New WWE.
- The New WWE Initiative, Partnerships and TV Strategy (Michelle Wilson, Chief Marketing Officer)
- New Talent Development Program (Paul "Triple H" Levesque, Senior Advisor)
- WWE Studios (Mike Pavone, EVP, WWE Studios)
- International Update (Andrew Whitaker, EVP, International)
- Digital and Social Media Update (Brian Kalinowski, EVP, Digital)
- Kids Initiative and New Product Launches (Jim Connelly, SVP, Consumer Products)