Company Overview


World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Tokyo, Toronto and Sydney.

The WWE Audience

WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base.

Digital Audience

  • WWE.com attracts 13.3 million monthly unique visitors
  • Educated audience
    • 73% of our audience has at least some college education and/or post graduate education
  • High average household income
    • 33% of our audience household income is greater than $75,000
  • Strong female audience
    • 38% of our audience is female
      (Sources: Omniture Site Catalyst; Nielsen @plan Fall 2009; comScore Media Metrix Q3)

Television Audience

  • WWE programming reaches 16.3 million viewers in the U.S. each week
  • Balanced age distribution with 78% of the audience over the age of 18
    • 21.8% of our audience is under 18 years old
    • 23.1% of our audience is 18-34 years old
    • 24.6% of our audience is 35-49 years old
    • 30.5% of our audience is 50+ years old
  • Strong female audience
    • 36% of our viewers are female
  • Diverse audience
    • Monday Night Raw ranks in Top 3 Cable programs for African Americans and Hispanics
    • Hispanics represent 21% of total audience which is 37% higher than the national average
    • African-Americans represent 21% of total audience which is 64% higher than the national average
      (Source: Nielsen Media Research 6/29/09-9/27/09)
WWE Business Units

WWE consists of the following key business units.

Live and Televised Entertainment

With all programming rated PG, WWE provides 22 hours of weekly programming in the U.S. reaching 16.3 million viewers. Each week, fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on Monday Night Raw, Friday Night SmackDown, ECW, and WWE Superstars, with millions more watching internationally.

Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Sogecable and Sky Deutschland.

WWE also produces 14 pay-per-views each year and since the mid 1980's, these have generated more than $1 billion in profit.

The company’s video archives contain more than 100,000 hours of programming, which is broken down and shown through WWE Classic On Demands, a subscription video on demand service.

WWE holds more than 300 live events annually, entertaining more than two million fans each year around the globe.

Consumer Products

WWE has more than 160 consumer products licensees worldwide who sell branded merchandise in 50 countries. The company currently has partnerships with major retailers including Walmart, Target, GameStop, Toys "R" Us and Kmart that distribute WWE branded merchandise nationwide.

In January 2010, Mattel becomes WWE's master toy licensee developing and marketing products in a wide variety of toy categories on a global basis.

WWE has seven of the top 10 titles in the Sports charts in 2009, and has a commanding No. 1 position and 43.5 percent market share in the Sports category.

23 WWE books have reached the New York Times Best Seller list.

The company's magazine division consists of WWE Magazine and WWE Kids magazine. In the United States, WWE Magazine reaches more than 5.6 million readers each month and averages more than $1 million in sales each issue.

Music is and has always been an integral part of the entertainment experience. WWE Music Group partners with artists like Metallica, Guns N Roses, Aerosmith, Bob Dylan, Goo Goo Dolls and John Legend, tying in their music to specific-pay-per-views and television specials.

Digital Media

WWE.com generates an average of 13.3 million monthly unique visitors worldwide. These visitors viewed an average of more than 385 million pages and approximately 17.9 million video streams per month.

WWE has online video share partnerships with Hulu. "WWE Universe," the company's social networking destination, has attracted more than 500,000 members in under a year, making it one of the Internet's fastest growing social networks.

WWE's digital media business encompasses WWE.com and WWEKids.com, in addition to local language websites in 34 countries including China, Japan, Columbia, Peru, Israel and Germany.

A slate of original "made for mobile" content is currently being delivered to 45 countries. By the end of 2009, WWE expects to be on deck with 90 carriers worldwide.

WWE Studios

Based in Los Angeles, California, WWE Studios focuses on the creation of a diversified mix of filmed entertainment, including theatrical films, direct-to-DVD movies and scripted television movies, along with series and reality programming.

Following the success of WWE Studios' "The Marine" theatrical release, our second direct-to-DVD film "The Marine 2," starring WWE Superstar Ted DiBiase, is slated for release December 29. 2009.

WWE Studios is currently shooting the feature film, "Knucklehead" starring Mark Feuerstein (Royal Pains), Melora Hardin (The Office), Paul "Big Show" Wight (WWE), Dennis Farina (Law and Order) and WendyMalick (Just Shoot Me). The film is scheduled to be released April 23, 2010.

Sales & Sponsorships


Considered one of the best values in entertainment, WWE has partnerships with such blue-chip companies as ConAgra, Army National Guard, Proctor & Gamble, 7-Eleven, Pepsi Max, Castrol and Mattel. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach our millions of fans.


Corporate Social Responsibility

WWE has a strong philosophy to give back to the communities and children whom we touch. "WWE In Your Corner" is WWE's charitable arm that focuses on literacy programs, civic engagement, military support and a 20-plus year partnership with the Make-A-Wish Foundation, having granted thousands of wishes to children during this time. In 2009, WWE Superstar John Cena was named Wish Ambassador by the Make- A-Wish Foundation of America, joining Michael Jordan as the only two celebrities to be granted that distinction.