Company Overview


WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

The WWE Audience

WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base.

Digital Audience

 

  • For the past 12 months, our primary website, WWE.com, attracted an average of 13 million monthly unique visitors worldwide.
  • Educated audience
    • 60% of our U.S. audience has at least some college education and/or post graduate education
  • High average household income
    • 37% of our U.S. audience has a household income that is greater than $60,000
  • Strong female audience
    • 33% of our worldwide online audience is female
      (Sources: Omniture Site Catalyst; comScore Media Metrix ; comScore Plan Metrix ).

Television Audience

 

  • WWE programming reaches approximately 12 million viewers in the U.S. each week.
  • Balanced age distribution with 74% of the audience aged 21 or older.
    • 22 % of our audience is under 18 years old
    • 23 % of our audience is 18-34 years old
    • 25 % of our audience is 35-49 years old
    • 30 % of our audience is 50+ years old
  • Strong female audience
    • 35 % of our viewers are female
  • Diverse audience
    • Raw is the #2 most watched regularly scheduled program on ad-supported primetime cable among Hispanic viewers.
    • Raw is the #4 most watched regularly scheduled program on primetime cable among Black/African-American viewers.
    • Raw is the most watched regularly scheduled program on USA among Black/African-American viewers
    • SmackDown is the most watched regularly scheduled program on Syfy among Hispanic viewers.
    • SmackDown is the most watched program on Syfy among Black/African-American viewers.
    • Smackdown is the #2 most watched regularly scheduled program on ad-supported primetime cable Friday nights among Hispanic males.

    Source: Nielsen Media Research (6/27/11-9/25/11)

 

WWE Business Units

WWE consists of the following key business units.

Live and Televised Entertainment

All WWE programming is rated PG. Each week, approximately 12 million fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on Monday Night Raw and Friday Night SmackDown with millions more watching internationally.

Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland.

In 2011, WWE will televise 13 live pay-per-view events. Since 2000, WWE pay-per-views have generated an average of approximately $95 million in revenue and 5+ million buys annually.

The company’s video archives contain more than 100,000 hours of programming, which is broken down and shown through WWE Classic On Demand, a subscription video on demand service.

In the third quarter of 2011, WWE held 64 live events domestically and 15 internationally, entertaining approximately 425,000 fans.

Consumer Products

WWE has more than 200 consumer products licensees worldwide who sell branded merchandise in 50 countries. The company currently has partnerships with major retailers including Walmart, Target, GameStop, Toys "R" Us and Kmart that distribute WWE branded merchandise nationwide.

In January 2010, Mattel became WWE's master toy licensee developing and marketing products in a wide variety of toy categories on a global basis.

WWE had six of the top 10 home video titles in the Sports charts in 2011, and has a commanding Number One position and 46 percent market share in the Sports category.

23 WWE books have reached "The New York Times Best Sellers" list.

The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine. In the United States, WWE Magazine reaches more than 5.1 million readers each month.

Music is and has always been an integral part of the entertainment experience. WWE Music Group partners with artists like Cee Lo Green, Sean ‘Diddy’ Combs and Diddy-Dirty Money, Trace Adkins, Kid Rock, Aretha Franklin, and John Legend, tying in their music to specific-pay-per-views and television specials.

Digital Media

For the third quarter of 2011, our primary website, WWE.com, attracted an average of more than 11.4 million monthly unique visitors worldwide. These visitors viewed an average of more than 246 million pages and nearly 26 million monthly video streams.

WWE has online video share partnerships with Hulu.com, YouTube.com, TV.com and other select video portals. The wide range of content includes full length episodes of “Friday Night SmackDown,” “WWE NXT” and “WWE Superstars,” as well as short-form clips from “Monday Night Raw,” “Friday Night SmackDown,” “WWE NXT” and classic content.

WWE's digital media business encompasses WWE.com and WWEKids.com, in addition to local language websites in 14 countries including France, Germany, India, Japan, Poland, Portugal, Spain and Turkey.

A slate of original "made for mobile" content is currently being delivered to 39 countries spanning more than 100 carriers worldwide.

WWE Studios

Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment for the WWE fan base of more than 500 million households worldwide, as well as broader audiences, by means of strategic production, distribution and acquisition partnerships. WWE movies frequently cast well-known actors and actresses in lead roles supported by WWE Superstars, such as John Cena and Triple H. WWE Studios recently produced “No One Lives” with Pathe Pictures, starring Luke Evans (The Immortals) and WWE Superstar Brodus Clay, and acquired the 2011 Toronto International Film Festival cult hit “The Day” starring Shawn Ashmore (X-Men Trilogy) and Dominic Monaghan (Lord of the Rings Trilogy, LOST).

With its strong WWE fan base and its content creation and distribution partners, WWE Studios continues to build its brand recognition and increase its reach on all platforms. WWE Studios’ movies can be seen in theatres, and are available for purchase or rental through major retail and distribution channels including Walmart, Netflix and DirecTV.

Sales & Sponsorships


Considered one of the best values in entertainment, WWE has partnered with such blue-chip companies as Mattel, ConAgra , Twix/Mars, Burger King, Army National Guard, Proctor & Gamble, 7-Eleven, Pepsi Max and Castrol. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach our millions of fans.


Corporate Social Responsibility

WWE has a strong philosophy to give back to the communities and children whom we touch. “WWE In Your Corner” is WWE’s charitable arm that focuses on antibulling, literacy programs, civic engagement, military support and a 25-plus year partnership with the Make-A-Wish Foundation.