WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
The WWE Audience
WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base.
March 2013 - Comscore Plan Metrix - Desktop only
- Educated audience 58% of our audience has at least some college education and/or post graduate education.
March 2013 - Comscore Plan Metrix - Mobile only
- High Average HHI 47% of our US Audience has a HHI greater than $60,000.
- Strong female audience 31% of our Domestic online audience is female.
March 2013 - Comscore Plan Metrix - App only
- High Average HHI 42% of our US Audience has a HHI greater than $60,000.
- Strong female audience 24% of our Domestic online audience is female.
Q1 2013 - Audience Profile - Desktop Only
- High Average HHI 48% of our US Audience has a HHI greater than $60,000
- WWE programming reaches nearly 14 million viewers in the U.S. each week.
- Balanced age distribution with 75% of the audience aged 21 or older.
- 21 % of our audience is under 18 years old
- 24 % of our audience is 18-34 years old
- 22 % of our audience is 35-49 years old
- 33 % of our audience is 50+ years old
- Strong female audience
- 36 % of our viewers are female
- Diverse audience
- Raw is a top 5 most watched regularly scheduled program on primetime ad-supported cable among Hispanic viewers.
- Raw is USA’s most watched regularly scheduled program in primetime among Hispanic viewers.
- Smackdown is the most watched regularly scheduled program on primetime TV Friday nights among Hispanic Men 18-34, Men 18-49 and Men 25-54.
- Smackdown is Syfy’s most watched program in primetime among Hispanic viewers and all key Hispanic male demos (including Men 18-34, Men 18-49 and Men 25-54)
- WWE Main Event is ION’s most watched regularly scheduled program among Hispanic males and all key Hispanic male demos (including Men 18-34, Men 18-49 and Men 25-54).
- Raw is the most watched regularly scheduled program on primetime cable among Black/African-American viewers.
- Smackdown is a top 5 most watched regularly scheduled entertainment program on primetime cable among Black/African-American viewers.
- Smackdown is Syfy’s most watched regularly scheduled program in primetime among Black/African-American viewers.
Source: Nielsen Media Research
WWE Business Units
WWE consists of the following key business units.
Live and Televised Entertainment
All WWE broadcast programming is rated TV-PG. Each week, nearly 14 million fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on "Monday Night Raw," "Friday Night SmackDown," "WWE Saturday Morning Slam" and "WWE Main Event," with millions more watching internationally.
“WWE Saturday Morning Slam,” rated G, debuted in August 2012 as the #1 kids program on broadcast TV. The new weekly half-hour show was part of the television premiere of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households.
Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland.
WWE's pay-per-view productions consistently rank among the highest selling live event programs in the industry. WrestleMania 29, held Sunday, April 7, 2013 at MetLife Stadium in East Rutherford, New Jersey once again exceed 1 million global pay-per-view buys and was the highest grossing event in WWE history, with global gross sales in excess of $72 million including the live event.
“WWE NXT” holds its live tapings at Full Sail University’s state-of-the-art performance venue, Full Sail Live, giving students enrolled in the university’s entertainment-focused degree programs the opportunity to gain real-world experience learning from WWE professionals.
In the first quarter of 2013, WWE held 63 live events domestically and two internationally, entertaining approximately 400,000 fans.
WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans.
In January 2010, Mattel became WWE's master toy licensee developing and marketing products in a wide variety of toy categories on a global basis.
WWE had 10 of the top 10 titles in the Sports charts in 2013, and has a commanding Number One position and 44 percent market share in the Sports category.
23 WWE books have reached "The New York Times Best Sellers" list.
The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine. In the United States, WWE Magazine reaches more than 4.6 million readers each month.
Music is and has always been an integral part of the entertainment experience. WWE Music Group partners with artists like Cee Lo Green, Sean ‘Diddy’ Combs and Diddy-Dirty Money, Trace Adkins, Kid Rock, Aretha Franklin and John Legend, tying in their music to specific-pay-per-views and television specials.
For the first quarter of 2013, our primary website, WWE.com, attracted an average of more than 12.4 million monthly unique visitors worldwide. These visitors viewed an average of more than 318 million pages and 34.3 million monthly video streams.
Monday Night Raw’s historic 1,000th episode broke the record for online engagement, accumulating 52 worldwide Twitter trends.
In September 2012, Hulu Plus became the exclusive home for next-day access to all WWE TV programming, offering WWE fans unlimited instant streaming access, additional content and programming on-the-go.
WWE has eclipsed 160 million fans through its global social media networks, making it one of the most followed brands in the world.
The Official WWE App is currently available on the iOS, Android and Windows 8 platforms. This application features exclusive information, breaking news, show content and results. There are currently more than 5.7 million worldwide downloads in 218 countries.
WWE currently has local language websites in 23 countries including China, France, Germany, India, Japan, Poland, Portugal, Spain, the Middle East and Russia.
A slate of original made for mobile content is currently being delivered to 20 countries spanning more than 42 carriers worldwide.
Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment by means of strategic production, financing, distribution and acquisition partnerships.
WWE Studios continues to strategically diversify its slate of films, which includes theatrical releases and direct to home premieres, under the guidance of President Michael Luisi. Upcoming films for WWE Studios include: No One Lives, which was co-produced with Pathé Films and was accepted to Midnight Madness at the 2012 Toronto International Film Festival, starring Luke Evans and WWE Superstar Brodus Clay™ and will be released theatrically by Anchor Bay Films on May 10th; 12 Rounds 2 Reloaded, the 2nd installment in the action franchise, which stars WWE Superstar Randy Orton™ and will be released direct to home on June 4th by 20th Century Fox Home Entertainment; The Curse of the Ghost Bear!, an animated feature from Warner Brothers Animation that will find Scooby Doo and the gang teaming up with WWE Superstars to solve a mystery at WrestleMania due out in March 2014; and Christmas Bounty, an action comedy starring WWE Superstar The Miz™ and Francia Raisa, which will premiere on ABC Family’s highly rated “25 Days of Christmas” programming event in December 2013.
WWE Studios’ movies can be seen in theaters and are available for purchase or rental through major retail and distribution channels.
Sales & Sponsorships
Considered one of the best values in entertainment, WWE has partnered with such blue-chip companies as Mattel, ConAgra, Twix/Mars, Burger King, Army National Guard, Proctor & Gamble, 7-Eleven, Pepsi Max and Castrol. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach our millions of fans.
Corporate Social Responsibility
WWE has a strong philosophy to give back to the communities and children whom we touch. “WWE In Your Corner” is WWE’s charitable arm that focuses on anti-bullying, literacy programs, civic engagement, military support and a 30-year partnership with the Make-A-Wish Foundation.
This fall, WWE Superstar John Cena led the WWE Universe in raising $1 million for Susan G. Komen for the Cure during its month-long campaign to help cure breast cancer.
John Cena is the only celebrity to reach the record-breaking milestone of fulfilling 300 wishes. In October 2012, Make-A-Wish presented Cena with the first-ever 300th Wish Award during their “Evening of Excellence Awards Ceremony.”