• Company Overview
• Financials
• Live & Televised Entertainment
• Consumer Products
• Digital Media
• WWE Studios
• Corporate Social Responsibility
• Board of Directors
• Executive Officers
• Contacts

Digital Audience

• For the past 12 months, our primary website, WWE.com, attracted an average of 12.2 million monthly unique visitors worldwide.
• Educated audience
• 66% of our U.S. audience has at least some college education and/or post graduate education
• High average household income
• 36% of our U.S. audience has a household income that is greater than $60,000
• Strong female audience
• 35% of our worldwide online audience is female
  (Sources: Omniture Site Catalyst; comScore Media Metrix; comScore Plan Metrix).

Television Audience

• WWE programming reaches approximately 12 million viewers in the U.S. each week.
• Balanced age distribution with 74% of the audience aged 21 or older.
• 21 % of our audience is under 18 years old
• 25 % of our audience is 18-34 years old
• 23 % of our audience is 35-49 years old
• 30 % of our audience is 50+ years old
• Strong female audience
• 34 % of our viewers are female
• Diverse audience
  • Raw is the #3 most watched regularly scheduled entertainment program on primetime cable among Hispanic viewers.
  • Raw is the #4 most watched regularly scheduled entertainment program on primetime cable among Black/African-American viewers.
  • Raw is the most watched program on USA among Black/African-American viewers.
  • SmackDown is the most watched regularly scheduled program on television Friday nights among Hispanic males (M2+).
  • SmackDown is the most watched program on Syfy among Hispanic viewers.
  • SmackDown is the most watched program on Syfy among Black/African-American viewers.

  Source: Nielsen Media Research (12/26/11-3/25/12)

Live and Televised Entertainment

All WWE broadcast programming is rated PG. Each week, approximately 11.5 million fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on Monday Night Raw and Friday Night SmackDown with millions more watching internationally.

Each year, more than 7,500 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland.

WWE's pay-per-view productions consistently rank among the highest selling live event programs in the industry. WrestleMania XXVIII, held April 1 at Sun Life Stadium in Miami, set new records for pay-per-view buys and gross sales. Preliminary estimates show that WrestleMania, featuring the historic Once in a Lifetime match between The Rock and John Cena, garnered 1.3 million pay-per-view buys with global gross sales in excess of $67 million including the live event.

The company’s video archives contain more than 100,000 hours of programming, which is broken down and shown through WWE Classic On Demand, a subscription video on demand service.

In the first quarter of 2012, WWE held 69 live events domestically and six internationally, entertaining nearly 450,000 fans.

Consumer Products

WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans.

In January 2010, Mattel became WWE's master toy licensee developing and marketing products in a wide variety of toy categories on a global basis.

According to Nielsen Video Scan (through April 1, 2012), WWE had six of the top 10 titles in the Sports charts in 2012, and has a commanding Number One position and 44 percent market share in the Sports category.

23 WWE books have reached "The New York Times Best Sellers" list.

The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine. In the United States, WWE Magazine reaches more than 5.1 million readers each month.

Music is and has always been an integral part of the entertainment experience. WWE Music Group partners with artists like Cee Lo Green, Sean ‘Diddy’ Combs and Diddy-Dirty Money, Trace Adkins, Kid Rock, Aretha Franklin and John Legend, tying in their music to specific-pay-per-views and television specials.

Digital Media

For the first quarter of 2012, our primary website, WWE.com, attracted an average of more than 12 million monthly unique visitors worldwide. These visitors viewed an average of more than 286 million pages and 27 million monthly video streams.

WWE currently syndicates its video content on Hulu.com, YouTube.com, TV.com and other select video portals. The wide range of content includes: full length episodes of “Friday Night SmackDown,” “WWE NXT” and “WWE Superstars;” clips from “Monday Night Raw,” “Friday Night SmackDown” and “WWE NXT;” a variety of classic content and original short-form webisodes.

WWE currently has local language websites in 26 countries including China, France, Germany, India, Japan, Poland, Portugal, Spain, the Middle East and Russia.

A slate of original "made for mobile" content is currently being delivered to 37 countries spanning more than 100 carriers worldwide.

WWE Studios

Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment by means of strategic production, financing, distribution and acquisition partnerships.

WWE movies frequently cast well-known actors and actresses in lead roles supported by WWE Superstars such as John Cena, Triple H and Wade Barrett.

WWE Studios’ movies can be seen in theaters and are available for purchase or rental through major retail and distribution channels.

Sales & Sponsorships

Considered one of the best values in entertainment, WWE has partnered with such blue-chip companies as Mattel, ConAgra, Twix/Mars, Burger King, Army National Guard, Proctor & Gamble, 7-Eleven, Pepsi Max and Castrol. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach our millions of fans.