WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Munich and Tokyo.
The WWE Audience
WWE is one of the most popular global brands in entertainment and reaches a broad and intensely loyal fan base.
March 2013 - Comscore Plan Metrix - Desktop only
- Educated audience 58% of our audience has at least some college education and/or post graduate education.
March 2013 - Comscore Plan Metrix - Mobile only
- High Average HHI 47% of our US Audience has a HHI greater than $60,000.
- Strong female audience 31% of our Domestic online audience is female.
March 2013 - Comscore Plan Metrix - App only
- High Average HHI 42% of our US Audience has a HHI greater than $60,000.
- Strong female audience 24% of our Domestic online audience is female.
Q2 2013 - Audience Profile - Desktop Only
- High Average HHI 48% of our US Audience has a HHI greater than $60,000
- Strong female audience 34% of our Domestic online audience is female.
- WWE programming reaches nearly 15 million viewers in the U.S. each week.
- Balanced age distribution with 78% of the audience aged 21 or older.
- 19 % of our audience is under 18 years old
- 23 % of our audience is 18-34 years old
- 21 % of our audience is 35-49 years old
- 37 % of our audience is 50+ years old
- Strong female audience
- 35 % of our viewers are female
- Diverse audience
- Raw is the #3 most watched program on ad-supported cable among Hispanic viewers.
- Raw is the most watched entertainment program on cable among Hispanic Men 18-34, M18-49 and M25-54.
- Raw is USA’s most watched program among Hispanic viewers.
- Smackdown is Syfy’s most watched program among Hispanic viewers and all key demos (including Adults 18-34, A18-49 and A25-54).
- Smackdown is the most watched regularly scheduled program on primetime TV Friday nights among Hispanic Men 18-49 and M25-54.
- WWE Main Event was ION’s most watched program among Hispanic males M2+ and all key Hispanic male demos (including Men 18-34, M18-49 and M25-54).
- Raw is the #2 most watched regularly scheduled entertainment program on cable among Black/African-American viewers.
- Raw and Smackdown are the most watched programs on their respective networks among Black/African-American viewers.
Source: Nielsen Media Research, Galaxy Explorer, 4/1/13-6/30/13 Live+7 Day Data (ranking statements incl. programs w/ 5+ telecasts)
WWE Business Units
WWE consists of the following key business units.
Live and Televised Entertainment
All WWE broadcast programming is rated TV-PG. Each week, nearly 15 million fans in the U.S. tune-in to watch WWE Superstars, Divas and Legends perform on "Monday Night Raw," "Friday Night SmackDown," "WWE Saturday Morning Slam" and "WWE Main Event," with millions more watching internationally.
Each year, more than 8,000 hours of WWE’s television programming can be seen in more than 150 countries and 30 languages on our broadcast partners such as BSkyB, Sky Italia, Ten Sports, TV Azteca, Foxtel and Sky Deutschland.
WWE's pay-per-view productions consistently rank among the highest selling live event programs in the industry. WrestleMania 29, held Sunday, April 7, 2013 at MetLife Stadium in East Rutherford, New Jersey once again exceed 1 million global pay-per-view buys and was the highest grossing event in WWE history, with global gross sales in excess of $72 million including the live event.
“WWE NXT” holds its live tapings at Full Sail University’s state-of-the-art performance venue, Full Sail Live, giving students enrolled in the university’s entertainment-focused degree programs the opportunity to gain real-world experience learning from WWE professionals.
In the fourth quarter of 2013, WWE held 78 live events domestically and 26 internationally, entertaining approximately 443,000 fans.
Our worldwide licensing program builds partnerships with companies around the globe to create products featuring our marks and logos, copyrighted works and characters in diverse categories, including: toys, video games, apparel, housewares, collectibles, sporting goods, books and more. WWE licensed products, created by our more than 130 licensees worldwide, are available at all major retailers, including Walmart, Kmart, Toys “R” Us, Target, GameStop, Tesco and Ackermans.
Since 2010, Mattel, the world's #1 toy company, has been WWE's master partner in the toy category. For the second consecutive year, 2012 saw WWE ranked as the #2 Action FigureBrand in both the US and UK (NPD January 2012 - December 2012).
WWE video games have sold more than 60 million units since 1999, generating more than $1.8 billion in revenues. "WWE '13" has sold over 2 million units since its release in October 2012 and is available on the Xbox 360, Nintendo Wii, and Sony PlayStation 3 platforms.
WWE Books has placed 23 titles on “The New York Times Best Sellers” list since 1999, including DK's WWE Encyclopedia. With DK as our core publisher and key partners Bendon, Papercutz and Becker & Mayer, WWE's publishing slate includes Superstars bios; historical guides; children’s books; sticker books; coloring books, comic books; graphic novels and many others.
The company's magazine division consists of WWE Magazine, WWE Specials and WWE Kids magazine. In the United States, WWE Magazine reaches more than 4.3 million readers each month.
Music is and has always been an integral part of the entertainment experience. WWE Music Group partners with artists like Cee Lo Green, Sean ‘Diddy’ Combs and Diddy-Dirty Money, Trace Adkins, Kid Rock, Aretha Franklin and John Legend, tying in their music to specific-pay-per-views and television specials.
For the fourth quarter of 2013, our primary website, WWE.com, attracted an average of more than 14 million monthly unique visitors worldwide. These visitors viewed an average of more than 540 million pages and 51 million monthly video streams.
Monday Night Raw’s historic 1,000th episode broke the record for online engagement, accumulating 52 worldwide Twitter trends.
WWE has eclipsed 295 million fans through its global social media networks, making it one of the most followed brands in the world.
The Official WWE App is currently available on the iOS, Android and Windows 8 platforms. This application features exclusive information, breaking news, show content and results. There are currently more than 11 million worldwide downloads in 220 countries.
WWE currently has local language websites in 23 countries including China, France, Germany, India, Japan, Poland, Portugal, Spain, the Middle East and Russia.
A slate of original made for mobile content is currently being delivered to 20 countries spanning more than 42 carriers worldwide.
Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment by means of strategic production, financing, distribution and acquisition partnerships.
WWE Studios produces a diverse slate of feature films for theatrical and direct to home release through distribution partnerships with global entertainment companies. The WWE’s film division led by President, Michael Luisi, is headquartered in Santa Monica, CA and continues to create content for audiences of all ages. Most recent films produced by the studio includeThe Callwith Halle Berry and WWE Superstar David Otunga®, Dead Man Down with Colin Farrell and WWE Superstar Wade Barrett®, The Marine 3: Home front with WWE Superstar The Miz® in the third follow-up in the explosive Marine adventures,12 Rounds 2: Reloaded, the second installment in the action franchise, starring WWE Superstar Randy Orton®, and No One Lives, which was co-produced with Pathé Films and released theatrically by Anchor Bay Films after debuting at Midnight Madness at the 2012 Toronto International Film Festival, starring Luke Evans and WWE Superstar Brodus Clay™. Upcoming films for WWE Studios include Christmas Bounty, an action comedy starring WWE Superstar The Miz and Francia Raisa, premiering on ABC Family November 26, 2013 and releasing on Blu-Ray/DVD on December 3, 2013 by Warner Bros. Home Entertainment; Scooby Doo WrestleMania Mystery which pairs WWE Superstars with Scooby and the gang releasing direct to home March 25, 2014 by Warner Bros. Home Entertainment; Leprechaun: Origins directed by Zach Lipovsky starring WWE Superstar Hornswoggle® will be distributed by Lionsgate in August 2014; See No Evil 2 starring WWE Superstar Kane® directed by the Soska Sisters will also be distributed by Lionsgate in October 2014; The Fall Guy starring Dwayne “The Rock” Johnson releasing in 2015, andThe Flintstones another Warner Brothers Animation feature releasing in early 2015 by Warner Bros. Home Entertainment which joins Fred, Barney and the whole Bedrock gang with stone age versions of WWE Superstars and Divas.
WWE Studios’ movies can be seen in theaters and are available for purchase or rental through major retail and distribution channels.
Sales & Sponsorships
Considered one of the best values in entertainment, WWE has partnered with such blue-chip companies as Mattel, Post Foods, Frito-Lay, General Mills, Army National Guard, Kraft Foods, MilkPEP, Nestle and Colgate. Sponsorships span across WWE platforms from television to print to digital media. WWE offers fully integrated, cross platform campaigns that efficiently reach our millions of fans.
Corporate Social Responsibility
WWE is committed to leveraging the power of its brand and platforms to help address important social issues worldwide including diversity and inclusion, education, military support and providing hope to those in need. Through partnerships with The Creative Coalition, Ad Council, Special Olympics USA Games, Special Olympics Connecticut, YALSA, Pearson Foundation, Susan G. Komen, USO, Hire Heroes USA and Make-A-Wish, WWE supports programs and initiatives that positively impact children and families around the world.
Last fall, WWE Superstar John Cena led the WWE Universe in raising $1 million for Susan G. Komen for the Cure during its month-long campaign to help cure breast cancer.
John Cena is the only celebrity to reach the record-breaking milestone of fulfilling 300 wishes. In October 2012, Make-A-Wish presented Cena with the first-ever 300th Wish Award during their “Evening of Excellence Awards Ceremony.”