Geof Rochester, Executive Vice President of Marketing, joined World Wrestling Entertainment, Inc. in 2006 as a Senior Vice President of Marketing. He was promoted to his current position in May 2007. Rochester oversees WWE’s global marketing, integrated brand initiatives, talent branding, live events, pay-per-view, advertising and promotions, research, creative services, and public and government relations. 

Prior to joining WWE, Rochester was previously the Senior Vice President of Marketing at Showtime Networks, where he managed all aspects of marketing in the area of promotions, On-Demand, HD, and online marketing. Geof worked closely with programming, scheduling, research, PR, affiliate sales and new media and was an integral part in the launch of several successful series.

Prior to Showtime, Rochester also held senior marketing positions at Comcast Communications, Radisson Hotels International, Marriott Corporation and Proctor and Gamble.

Rochester graduated with a Bachelor of Science in Business Administration from Georgetown University. He is a member of the Board of Governors for the University and is the East Coast Director of the Georgetown Media and Entertainment Alliance. He holds an MBA from the University of Pennsylvania’s Wharton School. Rochester co-founded the James “Jabbo Kenner” Basketball League, a high school/college summer basketball league, and has received numerous awards in the cable industry, including being recognized as one of the “Top 50 Minorities in Cable” by Cable World Magazine and a 2007 recipient of a CableFax Magazine Faxie for Best Marketer.