WrestleMania® Generates Record $170 Million for Dallas/Arlington Region

11/16/2016

WrestleMania® Generates Record $170 Million for Dallas/Arlington Region

STAMFORD, Conn.--(BUSINESS WIRE)-- WWE® (NYSE:WWE), Dallas Mayor Mike Rawlings and Arlington Mayor Jeff Williams announced today that WrestleMania 32 generated $170.4 million in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new record for WrestleMania’s economic impact and the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.

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(Photo: Business Wire)

(Photo: Business Wire)

Over the past ten years, WrestleMania has generated nearly $1 billion in cumulative economic impact for the cities that have hosted the event. WrestleMania 32 also generated approximately $23.8 million in federal, state and local taxes.

“On behalf of our city, we would like to thank all of the domestic and international WWE fans that converged on Dallas for WrestleMania Week to enjoy all that North Texas has to offer,” said Dallas Mayor Mike Rawlings. “The week-long series of events brought a tremendous economic windfall to our region.”

“We are proud that WWE’s biggest event in history was held here in Arlington,” said Arlington Mayor Jeff Williams. “The event was an incredible success for our city, and we would like to thank the Dallas Cowboys for their tireless efforts in bringing WrestleMania to AT&T Stadium.”

"We are thrilled that WrestleMania continues to break records for both WWE and our host community,” said John P. Saboor, WWE Executive Vice President, Special Events. "This success would not have been possible without the support of Mayor Rawlings, Mayor Williams, Charlotte Jones and the entire Dallas Cowboys organization as well as all of our public and private sector partners that embraced WWE’s worldwide fan base for this historic celebration. We now look ahead to our return to Orlando for WrestleMania 33."

A record crowd of 101,763 fans from all 50 states and 35 countries attended WWE’s pop-culture extravaganza this past April, making it the highest-grossing and best-attended event in WWE history. Key highlights from the study include:

  • $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region for WrestleMania 32.
  • 72% of fans that attended WrestleMania were from outside the greater Dallas/Arlington region and stayed an average of 3.9 nights.
  • $25 million was spent on hotels and accommodations within the Dallas/Arlington region.
  • The economic impact derived from WrestleMania Week was equal to the creation of 1,550 full-time jobs for the area.
  • $8.4 million was spent by visitors to the Dallas/Arlington region at area restaurants.

Next year, WrestleMania 33 will take place Sunday, April 2 at the Orlando Citrus Bowl in Orlando, FL. Tickets go on sale this Friday, November 18 at 10 AM Eastern through Ticketmaster. The event will be broadcast live on WWE Network in more than 180 countries.

About Enigma Research Corporation

Enigma Research Corporation is an international consulting firm which specializes in measuring the economic impact of special events. Enigma’s economists developed a customized model which converted expenditures into economic impact, employment created and taxes generated as a result of the event.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 175 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

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Source: WWE