2000 News


WWE, Famous Players, Inc. & Bell ExpressVu Launch WWE In-Theater Pay-Per-View in Canada
Jan 18, 2000
STAMFORD, Conn., Jan. 18, 2000--WWE Entertainment, Inc (NMS: WWE), Famous Players Inc., Canada's leading film exhibitor, and Bell ExpressVu, Canada's leading satellite television company, today announced an agreement to deliver monthly in-theater WWE Pay-Per-View events via satellite in select Famous Players entertainment destinations throughout Canada.

These PPV events are highly theatrical productions, employing various story lines, special effects, including pyrotechnics, powerful entrance themes and a variety of props. "This is the first Canadian in-theater PPV initiative of it's kind,'' said Carl DeMarco, President, World Wrestling WWE Entertainment Canada, Inc. The first event is January 23rd when Famous Players will present the WWE Royal Rumble from the sold out Madison Square Garden in New York City.

"Famous Players is a leader in building audiences through partnerships with excellent brands'' said Famous Players President John Bailey. "The WWE has the type of profile, established brand that is a perfect fit for Famous Players.''

Famous Players has 31 entertainment destinations throughout Canada. Since 1997 it has offered futuristic environments and a host of value added offerings for its guests through partnerships with leading brands such as the National Football League, Tricon Global Restaurants, Playdium Entertainment Corp., New York Fries, Pepsi-Cola Canada Beverages, Labatt Breweries, and Hershey Canada, the company plans to open another thirteen entertainment destinations in Canada this year. "Satellite technology is transforming entertainment across the country'' said David McLennan, President and COO of Bell ExpressVu. "This initiative allows us to provide WWE wrestling fans the opportunity to watch the highest digital quality programming in Canada, in a new way.''

Famous Players WWE 2000 Schedule

Dates:

Jan 23 WWE Royal Rumble 
Feb 27 WWE No Way Out 
April 2 WWE WrestleMania 
April 30 WWE Backlash 
May 21 WWE Judgement Day 
June 25 WWE King of the Ring 
July 23 WWE Fully Loaded 
Aug 27 WWE SummerSlam 
Sept 24 WWE Unforgiven 
Oct 22 WWE No Mercy 
Nov 19 WWE Survivor Series 
Dec 10 WWE Armageddon

Locations:

Ontario: Colossus Toronto, Coliseum Mississauga, Coliseum Scarborough Paramount Toronto, SilverCity Empress Walk, Silver City Ancaster, SilverCity Windsor, Coliseum Ottawa

Quebec: Paramount Montreal, Coliseum Kirkland

New Brunswick: Moncton 8

Winnipeg: SilverCity Polo Park

Alberta: Coliseum Calgary, SilverCity West, Edmonton Mall

British Columbia: SilverCity Riverport, SilverCity Metropolis, Colossus Langley

WWE Entertainment Inc (NASDAQ: WWE - news) is an integrated media and entertainment company, principally engaged in the development, production and marketing of television programming, Pay-Per-View programming and live events, and the licensing and sale of branded consumer products. The company also distributes news and information about its programming and products through its main Internet site, www.wwe.com.

Launched in September of 1997, Bell ExpressVu has become the largest and fastest growing digital satellite television company in Canada. Bell Express Vu is limited partnership, owned by BCE Inc. and part of the BCE Media Group.

Famous Players Inc. has exhibited the finest motion pictures to Canadians since 1920. An industry leader in both technology and guest services, the company operates a total of 115 locations with 840 screens across the country. Headquartered in Toronto, Famous Players is part of the entertainment operations of Viacom Inc.

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Media Contact: Jim Byrne, Senior Vice President of Marketing, WWE Entertainment, Inc., at 203-352-8600. Investor Contact: Gary Fishman x110, Karen Sager x131, or Susan Romeo x114 at (212) 889-1727 x114.