WWE Entertainment Launches Online Auction and Joins the FairMarket Network Proceeds to Benefit Local Children's Organization Throughout July
Throughout the month of July, proceeds from the auction site will go to The Honker's Club of Paulding County, Georgia, a civic organization that benefits needy children in communities across the U.S. Since going live on June 20th, 2000, the site has raised $45,000 for the organization. In August, WWE will donate a portion of the auction proceeds to the Make-a-Wish Foundation.
"We were really interested in doing an online auction, to add an exciting new element to our existing e-commerce efforts while giving something back to the community,'' said Lee Barstow, vice president of marketing and e-commerce at WWE. "We selected FairMarket to run the site because they offer a complete solution -- everything from designing a branded auction that matches our existing site, to hosting the technology, and then providing visibility to a variety of shoppers on the FairMarket Network's portal member auction sites.''
"In the short time that the WWE auction site has been live, it has attracted tremendous attention and bidding activity,'' said Bryan Semple, FairMarket's vice president of product marketing. "We applaud their efforts to include auctions on their popular site while helping to support children in need. We look forward to a long-standing relationship with them.''
WWE Entertainment, Inc. is headquartered in Stamford, Connecticut, with sales offices in New York City, Chicago, Toronto and London. We are an integrated media and entertainment company, principally engaged in the development, production and marketing of television programming, pay-per-view programming and live events, and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The Company is an equal partner with NBC for the XFL, a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.
About FairMarket, Inc.
FairMarket, Inc. is a leading provider of online distributed selling solutions. The FairMarket platform - a dynamic commerce infrastructure of hosted auction, declining price and shopping-by-request services - enables businesses to increase revenue by expanding e-commerce functionality and strengthening brand. In the U.S., the FairMarket Network is a consortium of Web sites that includes some of the world's leading portals and vendors with the potential to reach millions of online shoppers. FairMarket was founded in 1997. Its corporate headquarters is located in Woburn, Massachusetts, U.S. and may be reached at (800) 531-7871 or (781) 376- 5600. FairMarket's U.K. offices are located in London and may be reached at +44 171 203 8424. In Australia, the company has offices in Milsons Point and may be reached at +1 61 2 8920 3999. For more information, visit the company's Web site at www.fairmarket.com.
The FairMarket logo, FairMarket and FairMarket Network are service marks of FairMarket, Inc.
This press release contains information about future expectations, plans and prospects of FairMarket, Inc. that constitute forward-looking statement for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including but not limited to FairMarket's limited operating history, market acceptance of our online auction and other e-commerce services, growth of the market for dynamic e-commerce services, the competitive nature of the online markets in which FairMarket operates, FairMarkets's ability to retain existing customers and to obtain new customers, the operation and capacity of FairMarket's network system infrastructure, FairMarket's ability to attract and retain qualified personnel, and the other risks and uncertainties discussed under the heading "Risk Factors'' in FairMarket's Registration Statement on Form S-1 filed with the Securities and Exchange Commission on March 14, 2000 in connection with FairMarket's initial public offering and the other reports filed by FairMarket from time to time with the Securities and Exchange Commission. FairMarket assumes no obligation to update any of the information included in this press release.