XFL Names Spalding First Official Licensee
As part of the multi-year license agreement, Spalding will be the official ball of the league and will market a line of footballs under the XFL name. Made with Spalding's patented all-weather construction, the Spalding XFL game ball will be used in all of the games beginning with the season opener on February 3, 2001.
"Spalding is one of the most recognizable names in sports and we're very excited to have Spalding on board as our first on-field partner," said Basil V. DeVito, Jr., President of the XFL. "The Spalding game ball, with its unique and high-impact black, silver, and red color combination, will be one of the strongest icons of the XFL."
"We are thrilled with the opportunity to be part of such a cutting-edge organization," stated Eddie Binder, Executive Vice President of Spalding Sports Worldwide. "The sporting goods industry has been flat for the past five years in both participation and sales. We feel the XFL will bring a new perspective to the sports arena with its wide-open style of football combined with savvy marketing campaigns. The league's success will be great for football, fans, and retailers."
Spalding's official line of XFL footballs will roll out this October, in time for the key holiday selling period. The line will consist of seven SKU's, and price range from $10.00 to $80.00. Spalding will support the XFL football series with a multi-million dollar advertising and promotional campaign beginning this fall.
Spalding Sports Worldwide is the nation's first full-line sporting goods company. Its leadership and innovative products have led to revolutionary breakthroughs in virtually every major sporting goods product category. Under the Spalding umbrella are the Strata, Top-Flite, Etonic, Ben Hogan and Dudley brands. To find more information on Spalding, visit www.spalding.com or call the Consumer Relations Department at (800) 225-6601.
Forward-Looking Statements: This news release contains forward-looking statements, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; and other risks and factors identified in the Company's Prospectus dated October 18, 1999 and other documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.