STAMFORD, CT--Sept. 28, 2000 -- WWE Entertainment, Inc. (NMS: WWE) today announced that its Board of Directors has approved the purchase of up to $10 million of its shares of Class A common stock. Purchases may be made from time to time on the open market or in privately negotiated transactions on such terms and conditions as the Company deems appropriate.

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

WWE Entertainment, Inc. is an integrated media and entertainment company principally engaged in the development, production and marketing of television programming, pay-per-view programming, live events, and the licensing and sale of branded consumer products.

Contact:

Investor Relations Contact:
WWE Entertainment, Inc., Stamford
Tom Gibbons, 203-328-2576