2001 News

WWE Entertainment and MTV Productions to Hold Open Casting Call for 'WWE Tough Enough' WWE Contracts Await the Winners of New Reality Show New Show Brings Original WWE Programming to More Than 620 Hours Annually
Jan 9, 2001
Check out the full details over at WWEToughEnough.com!

STAMFORD, Conn., January 9, 2001 - Do you have what it takes to be a WWE Superstar? That's the question that will be asked to 12 talented, charismatic male and female athletes for WWE Tough Enough - a new reality-based television series to document the discovery and creation of the next male and female WWE Superstars. The group will live together, train together, play together, and compete against each other for the ultimate prize - contracts with the WWE.

MTV is scheduled to air 13, half-hour episodes of WWE Tough Enough beginning this summer. The new show brings the total number of WWE produced programs to more than 620 hours of original programming annually.

"MTV pioneered reality television and we're looking forward to working with them to produce WWE Tough Enough. We believe that the combination of their overwhelming success in this arena, our overlapping demographics, and the promotional capabilities of two of the most powerful entertainment brands on television, is the formula for a winning product," said Stuart Snyder, President and COO of WWE. "The addition of WWE Tough Enough has extended WWE television programming beyond WWE branded shows and pay-per-view offerings, XFL games, and Manhunt, a new reality-based show scheduled to air on UPN this spring."

WWE Tough Enough will give viewers an all access pass to witness firsthand the decision making process behind choosing a WWE Superstar. Cameras and cameramen will be strategically located throughout the house and training facility to capture the pressures of living together and competing against one another for a once-in-a-lifetime opportunity at stardom. MTV Productions and WWE are holding an open casting call. Visit www.wwe.com for information on how to apply.

MTV Productions and WWE Entertainment, Inc. (NYSE: WWE) are co-producing the series. Ken Mok of MTV Productions and Kevin Dunn of WWE will serve as co-executive producers for WWE Tough Enough.

MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: Music Television, MTV2, VH1, Nickelodeon/Nick at Nite, TV LAND, TNN, CMT and The Digital Suite From MTV Networks, a package of nine US digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide. In addition, MTV Networks operates The MTVi Group and Nickelodeon Online, a portfolio of leading Internet properties built to address every interest of today's music fan and Internet-savvy kid.

WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Conn., with sales offices in New York City, Chicago and Toronto. The company and its joint venture partner, NBC, have formed a new professional football league, the XFL, scheduled to kick off Feb. 3, 2001. Additional information on the company can be found at wwe.com and wweecorpbiz.com.


WWE Entertainment, Inc.
Jayson Bernstein

MTV Productions
Jennifer DeGuzman

Forward-Looking Statements: This news release contains forward-looking statements, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.