WWE Entertainment Names Sekani to Develop Digital Archive Solution Entertainment leader selects Sekani to architect media management strategy
"As we move to generate new revenue streams over the long-term, we believe that Sekani will be the catalyst for us to deliver our content through various digital distribution outlets such as video-on-demand and the Internet,'' said Stuart C. Snyder, President and COO of WWE Entertainment. "To better position our company to capitalize on the fast moving digital revolution, now is the right time to implement an effective media management strategy to potentially transform our vast library into significant new revenue streams.''
WWE Entertainment has built a leading position as a content provider in the broadcast, cable and online environments by successfully leveraging its highly recognizable WWE brand. The Sekani blueprint will extend this leadership by streamlining the company's process of media organization, cataloging, digitization and distribution. A digital archive will ensure the security and longevity of WWE Entertainment's unique content library and efficiently manage new content as it is created.
"WWE has long been one of the world's most forward-thinking media organizations, and we are enormously excited to be partnering with them in extending this legacy of innovation to the management of their content,'' said Ron Bernard, CEO, Sekani. "Working closely with their team, we expect to create a media architecture that will allow for more efficient and cost-effective management of current projects and initiatives.''
About Sekani, Inc.
Sekani, Inc. provides advanced media asset management and media licensing services to businesses around the world. Combining broadband and Internet technologies with the world's largest rights, clearance, and licensing resource, Sekani is transforming the way rich media is stored, searched, purchased, delivered and applied. The privately held Company is headquartered in New York City with offices in Los Angeles and Europe. More information can be found at www.sekani.com.
About WWE Entertainment, Inc.
WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Connecticut, with sale offices in New York City, Chicago and Toronto. The company is an equal partner with NBC in the XFL, a new professional football league. The company can be found online at wwe.com and wweecorpbiz.com.
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