STAMFORD, Conn. and NEW YORK--March 21, 2001-- WWE Entertainment, Inc. announced today that it has selected Sekani, Inc. as its media asset management partner. Under the agreement, Sekani will design an end-to-end strategy for storing, cataloging and managing the company's archives, which includes more than 40 years of original live programming, pay-per-view events, home video and other media properties.

"As we move to generate new revenue streams over the long-term, we believe that Sekani will be the catalyst for us to deliver our content through various digital distribution outlets such as video-on-demand and the Internet,'' said Stuart C. Snyder, President and COO of WWE Entertainment. "To better position our company to capitalize on the fast moving digital revolution, now is the right time to implement an effective media management strategy to potentially transform our vast library into significant new revenue streams.''

WWE Entertainment has built a leading position as a content provider in the broadcast, cable and online environments by successfully leveraging its highly recognizable WWE brand. The Sekani blueprint will extend this leadership by streamlining the company's process of media organization, cataloging, digitization and distribution. A digital archive will ensure the security and longevity of WWE Entertainment's unique content library and efficiently manage new content as it is created.

"WWE has long been one of the world's most forward-thinking media organizations, and we are enormously excited to be partnering with them in extending this legacy of innovation to the management of their content,'' said Ron Bernard, CEO, Sekani. "Working closely with their team, we expect to create a media architecture that will allow for more efficient and cost-effective management of current projects and initiatives.''

About Sekani, Inc.

Sekani, Inc. provides advanced media asset management and media licensing services to businesses around the world. Combining broadband and Internet technologies with the world's largest rights, clearance, and licensing resource, Sekani is transforming the way rich media is stored, searched, purchased, delivered and applied. The privately held Company is headquartered in New York City with offices in Los Angeles and Europe. More information can be found at www.sekani.com.

About WWE Entertainment, Inc.

WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Connecticut, with sale offices in New York City, Chicago and Toronto. The company is an equal partner with NBC in the XFL, a new professional football league. The company can be found online at wwe.com and wweecorpbiz.com.

Contact:

Stanton Crenshaw Communications
Matt Conroy, (212) 780-1900 ext. 539
matt@stanton-crenshaw.com
or
WWE Entertainment, Inc.
Jayson Bernstein, (203) 353-5015
jayson.bernstein@wweent.com