2001 News

WrestleMania X-Seven Sets Revenue, Attendance Records
Apr 2, 2001
HOUSTON, Tex., April 2, 2001 – WWE Entertainment, Inc. (NYSE: WWE) announced today that last night’s WrestleMania® X-Seven is the highest grossing live event in World Wrestling WWE history. In addition, the event shattered Reliant Park (formerly the Astrodome) live attendance and box office records.

WWE officials announced an attendance record for Reliant Park of 67,925, resulting in gross receipts of $3.5 million. All told, the company sold more than 100,000 tickets to WrestleMania X-Seven and its three-day fan festival, WWE AXXESS, which preceded the event. The fan fest was held at Reliant Hall.

"WWE thanks the city of Houston and its citizens for their support and hospitality," said Stuart Snyder, President and COO of WWE Entertainment. "Most of all, we thank our fans who came from all around the world and had an amazing time at our WWE AXXESS fan festival and WrestleMania X-Seven. Both events were a resounding success. The continued loyalty of our fans is tremendous and deeply appreciated."

The record setting WrestleMania X-Seven capped off an exciting several days for the company. On Friday, March 23, 2001, WWE announced the purchase of the World Championship Wrestling (WCW) brand from Turner Broadcasting Systems (TBS), a division of AOL Time Warner. On Monday, March 26, 2001, the first effort at developing a story line across the two sports entertainment brands garnered a combined rating of 7.7, attracting more than 6.2 million viewers, a further demonstration of the ratings power of WWE Entertainment programming. On Thursday, March 29, 2001, WWE SMACKDOWN! on UPN delivered a ratings boost of 14 percent from the previous week.

WWE Entertainment, Inc. is an integrated media and entertainment company principally engaged in the development, production and marketing of television programming, pay-per-view programming, live events, and the licensing and sale of branded consumer products.


Forward-Looking Statements : This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

Media Contacts:
Gary Davis (203) 353-5066
Jayson Bernstein (203) 353-5015

Investor Relations Contact :
Tom Gibbons (203) 328-2576