WWE Ratings Climb; WWE RAW IS WAR Tops Own Record as Most Watched Program Ever on TNN WWE RAW IS WAR Tops NCAA Finals Among Teens WWE SmackDown! Ratings Increase in Nearly Every Key Demo
"We have seen double digit percentage increases in virtually every key demographic on both programs. This is an extremely encouraging sign as we prepare for the re-launch of the WCW brand next month and the ongoing evolution of the WWE brand," said Stuart C. Snyder, President and COO of WWE Entertainment. "The record-setting attendance and gate revenue at Sunday's WrestleMania and the positive response to our television programming since the WCW acquisition continue to highlight the growth potential of our core business going forward."
Among teens, WWE RAW IS WAR was the #1 program in primetime last night delivering an 8.2 rating among Males 12-17 and a 5.5 rating among Persons 12-17, topping the NCAA College Basketball Championships on CBS. Overall, last night's show delivered a 21% increase (1 rating point) over last week's show and was the highest rated episode of 2001. From the previous week, WWE RAW IS WAR delivered a 38% increase in Males 18-24. For the third week in a row, ratings increased in virtually every female demographic.
"WWE RAW IS WAR continues to attract growing audiences to TNN," says Diane Robina, Executive Vice President and General Manager, TNN. "Vince McMahon has created a phenomenon that draws millions of fans, even in the most competitive time periods."
Last week, WWE SmackDown! on UPN (8:00pm - 10:00pm ET), topped or matched the 83-week average (since the launch of the program) in every demographic. Compared to the previous week, WWE SmackDown! generated a 36% increase in Males 12-17, a 20% increase in Males 12-24, and a 15% increase in Males 12-34. However, it is the increase in female viewers that demonstrated the highest percentage increase from the previous week. Female viewers 18-24 (3.7 rating) and 18-34 (3.1) increase 68% and 63%, respectively; both demographics delivered their highest ratings of the season.
WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Connecticut, with sales offices in New York City, Chicago and Toronto. The company is an equal partner with NBC in the XFL, a new professional football league. The company can be found online at wwe.com and wweecorpbiz.com.
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WWE Entertainment, Inc.