2001 News
Uncommon Media Group, Inc. and WWE Entertainment Have Announced Agreement for New Media Venture
Launching with the November 2001 issue of WWE Magazine, UMGiÔ will develop and distribute an interactive CD-ROM to the more than seven million fans who read WWE branded magazines annually. After the initial distribution, subscribers of the magazines will receive a collectable UMGi CD-ROM each month bundled with their magazine, with up to four additional CD-ROMs coming out each year.
"We're thrilled to have one of our debut CD's partnered with the WWE," said Lawrence Gallo, CEO of UMGi. "We're confident that WWE fans and advertisers alike will benefit from this breakthrough method of delivery for new videos, catalogs, music, fashion and more."
"We're always looking for new and creative ways to deliver the WWE brand to our fans," said Stuart Snyder, President and COO of WWE. "This program will allow our fans to interact with the WWE on many levels including our new media ventures, new consumer product launches, and new music and video tracks from our SmackDown! Records label. We also view this as an opportunity to reach potential new fans by partnering with UMGi to provide content on CD-ROMs being distributed through targeted publications other than our own."
Uncommon Media Group, Inc.'s interactive CD-ROM is a part of a comprehensive program known as "Crossover Media." Using a combination of traditional marketing tactics combined with new economy tools, software and real-time Internet interaction, UMGi will provide "Crossover Media" solutions and services to traditional advertisers, consumers and suppliers. UMGi is able to then provide clients with "Market Metrics" for advertisers and supplier's analysis, by tracking users activity though of the entire CD-ROM, then capturing this information on a backend website. This model will provide UMGi's clients with a previously unavailable targeted consumer demographic of the highest qualification, instant access to the world of E-commerce shopping and full market intelligence reporting capabilities that are used for additional "Crossover" selling.
WWE Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with sales offices in New York City, Chicago and Toronto. Additional information on the company can be found at wwe.com and wweecorpbiz.com.
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