2001 News

WWE Kicks Off National Reading Initiative
July 16, 2001
PROVIDENCE, R.I., July 16, 2001 – World Wrestling WWE Entertainment (NYSE: WWE) kicked off a national literacy effort today with Superstars Chris Jericho and Lita teaming up with Congressman Patrick Kennedy and the Providence Public Library.

A crowd of 600 attended the event and listened to readings by Jericho and Lita. Jericho read excerpts from The Outsiders by S.E. Hinton and Where the Wild Things Are by Maurice Sendak. Lita read excerpts from the folktale The Three Billy Goats Gruff and Attack of the Mutant, a book within the Goosebumps Series by R.L. Stine. The event is the kick off to a series of special readings the WWE intends to hold to promote the American Library Association’s "Teen Read Week of 2001," being held from October 14 to October 20. WWE is a sponsor of Teen Read Week.

"Being part of this event with Congressman Kennedy and the Providence Public Library is a natural for us because it complements our ongoing community efforts and sends a powerful message to our fans about the importance of literacy and learning," said WWE CEO Linda McMahon. "Our Superstars – three of whom have written best-selling books – underscore that message wherever they go and our fans have consistently responded in a positive way."

Congressman Kennedy, an education and adult literacy advocate, said, "Joining with the WWE is not only a great time for the kids, but it’s also an important educational event that will showcase the importance of reading in everyday life."

"We are simply delighted to have Congressman Kennedy here, along with the WWE Superstars – Chris Jericho and Lita – supporting reading," said Library Director Dale Thompson. "Libraries are all about learning and literacy. We applaud Congressman Kennedy and the WWE for recognizing that reading is a necessary vehicle for personal growth."

WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Conn., with sales offices in New York City, Chicago and Toronto. Additional information on the company can be found at wwe.com and wweecorpbiz.com.



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