2001 News

WWE Entertainment Stops Offering Pay-Per-View Programming on DirecTV
Oct 15, 2001
Stamford, Conn., Oct. 15, 2001 -- WWE Entertainment, Inc.(NYSE: WWE) today announced that it would no longer offer pay-per-view (PPV) programming on DirecTV, starting with the "No Mercy" pay-per-view event this Sunday, October 21, 2001.

WWE and DirecTV have been in negotiations over a new contract, but have not been able to come to terms on the fundamental issue of what the revenue split should be. The prior contract expired in January 2001, and WWE granted several extensions during that time while the parties continued to negotiate.

"As the leading content and revenue event provider in the pay-per-view industry, WWE is simply asking for a fair split in the revenues," said Stuart Snyder, President and COO of WWE.

WWE is encouraging its fans who are DirecTV subscribers to seek alternative ways to view "No Mercy" this Sunday, as well as future WWE PPV programs.

WWE Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Conn., with sales offices in New York City, Chicago and Toronto. Additional information on the company can be found at wwe.com and wweecorpbiz.com.

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Forward-Looking Statements : This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

Media Contact:
Gary Davis

Investor Relations Contact:
Tom Gibbons