2002 News

WWE Retail Store and Attraction Coming to Niagara Falls
Mar 20, 2002
Stamford, Conn., March 20, 2002: The world’s first WWE™ retail/attraction, including a 220-foot drop-ride and more than 4,000 square feet of retail and exhibit space, will open this Spring in Niagara Falls, Canada. WWE™ Entertainment Inc. (NYSE:WWE) and Canadian Niagara Hotels and Entertainment announced the development during FAN AXXESSTM - last week’s fan festival event during WrestleMania™ Week in Toronto.

"WWE is extremely pleased to bring our brand to Niagara Falls, one of the world’s leading tourist destinations," said Roger Marment, Executive Vice President, International Business Development at WWE. "An important part of our international expansion strategy is to place our brand in those environments where it clearly adds value to the user experience, whether that be a tourist destination, video game or wireless device."

The facility, to be located next to the Rainforest Café on Clifton Hill and Falls Avenue, includes an attraction called, "Pile Driver" - where riders shoot up 220-feet in the air the drop back down in a thrilling, edge of your seat adventure. Visitors will find two levels of retail and exhibit space at the base of the "Pile Driver", which will contain WWE exhibits, memorabilia, exclusive merchandise and interactive displays. Multi-media lighting designs and effects will create an atmosphere for fans equivalent to that of stepping into a WWE arena.

"WWE Niagara Falls further establishes the Falls Avenue site as Niagara’s premier destination," said Dino DiCienzo Jr., Canadian Niagara Hotels. "With 1,500 hotel rooms, leading themed restaurants and attractions, Falls Avenue is already one of North America’s leading tourist destinations, now strengthened by the powerful World Wrestling WWE Entertainment brand."

"This is a significant investment for Niagara Falls," said Wayne Thomson, Mayor City of Niagara Falls. "Over the past few years, our tourism industry has grown to include many leading brands in entertainment…The arrival of the WWE is the icing on the cake."

Some 14-million tourists visit Niagara Falls every year. The city is one of the world’s most popular tourism destinations, ideally located within a half-day’s drive for the majority of North Americans.

Canadian Niagara Hotels and Entertainment is a wholly owned Canadian company operating the Falls Avenue site in Niagara Falls, Ontario. Its hotels include the Sheraton on the Falls, Brock Plaza, Skyline Inn and Hampton Inn at the Falls.

WWE Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Chicago, Toronto and London. Additional information on the company can be found at wwe.com, wweecorpbiz.com and wwecanada.com.

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