Stamford, Conn., June 28, 2002 - World Wrestling Entertainment (NYSE:WWF) today announced that it has selected a new stock ticker symbol for its Class A common stock. Effective Monday, July 1, 2002, the Company’s common stock will trade under the ticker symbol, WWE. The new ticker symbol is better aligned with the Company’s leadership position in the entertainment industry and its corporate re-branding strategy that emphasizes "E" for entertainment. 

This announcement follows the Company’s recent name change to World Wrestling Entertainment, Inc. that was effective as of May 6, 2002. 

World Wrestling Entertainment, Inc. is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Chicago, Toronto and London. Additional information on the company can be found at wwe.com and wwecorpbiz.com. Information on television ratings and community activities can be found at wweparents.com.

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Media Contact: Gary Davis, 203-353-5066

Investor Contact: Tom Gibbons, 203-328-2576

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, food and beverage, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.