2002 News

WWE and Saliva Launch Promotion With The World Premiere of 'ALWAYS'
Oct 17, 2002
STAMFORD, Conn., October 17, 2002 – World Wrestling Entertainment, Inc. and Island Records announced today the kick-off of a month-long multi-faceted promotional campaign between WWE and Grammy nominated rock act, Saliva. The campaign launches this Sunday with the world premiere of Saliva’s new music video "Always" which will debut during WWE Sunday Night Heat this Sunday, October 20 (MTV, 7:00pm – 8:00pm ET). The world premiere of "Always" marks the first time that a band has utilized WWE program to debut a new music video. "Always," which is quickly rising up the rock radio charts, is the first single from Saliva’s new album "Back Into Your System" which will be in stores on November 12.

"Always" will be the official theme song of WWE’s Pay-Per-View spectacular Survivor Series® on November 17 at Madison Square Garden in New York. As part of the event, Saliva will be performing "Always" live via simulcast from The WorldÒ , WWE’s Entertainment Complex in Times Square.

As part of the campaign, "Always" will be implemented into all on-air promotions for Survivor Series on WWE programming during the four-week period October 21 – November 17. Each week, WWE programming reaches approximately 21 million viewers.

The band will be performing a full concert at The World on November 13 to celebrate the release of "Back Into Your System."

"For the last 20 years, music has had such an impact on our product and over the last year-and-a half, Saliva has recognized the value of tapping into our audience. During that time, they’ve recorded two WWE Superstar theme songs, performed live at WrestleMania® in front of 68,000 people, and will be launching their new video during our programming," said Kevin Dunn, Executive Producer of WWE. "All of us here at WWE are extremely impressed with Saliva’s new CD and we’re behind it 100%."

Saliva lead singer Josey Scott said, "We are always amazed and impressed with WWE and their commitment to music. WWE has been incredibly supportive of Saliva and we welcome the chance to continue our relationship with "Back Into Your System."

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records, Def Jam Recordings and Def Soul, and is in partnerships with American Recordings, Lost Highway Records, Roc-A-Fella Records, Murder Inc, Bloodline Records, Java Records, Roadrunner Records and MonarC Music. The roster boasts an array of talented artists including Jay-Z, Bon Jovi, Ludacris, Ashanti, Ryan Adams, Nickelback, Musiq, Slipknot, American Hi Fi, Method Man, Hoobastank, Ja Rule, Sum 41, Slayer, Kelly Price, Saliva and DMX.

World Wrestling Entertainment™, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media Contact: Jayson Bernstein, 203-353-5015

Investor Contact: Tom Gibbons, 203-328-2576

Saliva Contact: Karen Wiessen, 212-603-3950

Trademarks: The names of all World Wrestling Federation televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.