STAMFORD, Conn., March 10, 2003 - World Wrestling Entertainment, Inc. announced today that its WWE tour of South Africa generated almost $1 million in sponsorship, ticket and merchandise sales for the company, and resulted in the appointment of new licensing agents for consumer goods and home entertainment products in South Africa.

More than 30,000 people attended the sold-out tour, which featured events at Good Hope Center in Cape Town, Westridge Park Tennis Stadium in Durban, The Dome in Johannesburg and the Carnival City Casino in East Rand. Big Concerts was the local promoter.

WWE also announced that Character Licensing and Marketing SA will be the consumer products licensing agent for South Africa and The David Gresham Record Company will be the agent for WWE videos and DVDs.

"This sold-out live-event tour of South Africa has been a tremendous market boost for us and our TV partners, eTV and MNET," said Roger Marment, WWE’s Executive Vice President of International Business Development. "We are bullish about the growth potential of the South African market as we expand into consumer products, licensing, and DVD distribution."

Attie van Wyk, Managing Director of Big Concerts, added, "Seldom have we seen a live event tour create this amount of excitement across such a broad section of the population. WWE clearly appeals to South Africans of all ages and ethnicity."

WWE has planned 27 live events in 2003 across five continents, in countries including Japan, Australia, Finland, Germany, Italy, Korea, Mexico, Singapore, Taiwan, Thailand and the United Kingdom.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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Media Contact: Kate Cox, 203-352-8630

Investor Contact: Tom Gibbons, 203-328-2576

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.