WWE Tour of South Africa Generates Almost $1 Million, New Licensing Agents Announced
More than 30,000 people attended the sold-out tour, which featured events at Good Hope Center in Cape Town, Westridge Park Tennis Stadium in Durban, The Dome in Johannesburg and the Carnival City Casino in East Rand. Big Concerts was the local promoter.
WWE also announced that Character Licensing and Marketing SA will be the consumer products licensing agent for South Africa and The David Gresham Record Company will be the agent for WWE videos and DVDs.
"This sold-out live-event tour of South Africa has been a tremendous market boost for us and our TV partners, eTV and MNET," said Roger Marment, WWE’s Executive Vice President of International Business Development. "We are bullish about the growth potential of the South African market as we expand into consumer products, licensing, and DVD distribution."
Attie van Wyk, Managing Director of Big Concerts, added, "Seldom have we seen a live event tour create this amount of excitement across such a broad section of the population. WWE clearly appeals to South Africans of all ages and ethnicity."
WWE has planned 27 live events in 2003 across five continents, in countries including Japan, Australia, Finland, Germany, Italy, Korea, Mexico, Singapore, Taiwan, Thailand and the United Kingdom.
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