2003 News

World Wrestling Entertainment Offers Bad Blood Pay-Per-View Free to Returning Troops
May 28, 2003
STAMFORD, Conn., May 28, 2003 - World Wrestling Entertainment, Inc. is providing its latest pay-per-view, Bad Blood, free to all returning military personnel as a welcome home present. Bad Blood will be offered live on pay-per-view Sunday, June 15, at 8 p.m. ET/5 p.m. PT.

“In appreciation for the courage, strength and determination our troops have shown during these very difficult times, World Wrestling Entertainment is proud to extend an offer to all returning U.S. military personnel to receive WWE's Bad Blood pay-per-view on June 15 absolutely free,” said Kurt Schneider, Executive Vice President, Marketing.

Military personnel who order Bad Blood on pay-per-view from their home will be reimbursed the retail price of $34.95. For more details, go to badblood.wwe.com.

Stone Cold Steve Austin™ announced the welcome home gift on WWE RAW®, shown live on TNN at 9 p.m. ET/8 p.m. CT.

This welcome home gift to the U.S. Military is the culmination of a multi-faceted program to support our troops.

Over Memorial Day weekend, WWE announced it was providing free tickets to U.S. military personnel for Monday night’s WWE RAW event in Mobile, Ala., for last night’s WWE SmackDown!™ in Pensacola, Fla., and WWE RAW in San Diego on Monday, June 2.

During the war, WWE Superstars visited several U.S. military bases and posted messages of encouragement and thanks to the troops. (These messages can be viewed at troops.wwe.com)

WWE Superstars were some of the first celebrities to visit wounded soldiers as they returned from Iraq and Afghanistan. WWE has sent close to $1 million worth of t-shirts, videos and DVDs, promotional items, magazines and CDs to military personnel operating on the front lines.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.


Media Contact: Gary Davis, 203-353-5066

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.