World Wrestling Entertainment Inc.

2003 News Releases

World Wrestling Entertainment to Release Key Business Driver Statistics Weekly

Michele Goldstein To Lead Investor Relations

July 7, 2003

STAMFORD, Conn., July 7, 2003 – World Wrestling Entertainment, Inc. is now providing trend information on television ratings, pay-per-view buys and live event attendance in the Investor Relations section of its corporate website. The information will be updated weekly. To link directly to this new information, click here http://corporate.wwe.com/invest/index.html

“Television ratings, pay-per-view buys and live event attendance are key indicators of our company’s performance, and I am pleased to announce that we are now providing this information on our corporate website on a weekly basis,” said Phil Livingston, CFO. “It is important to share trends in these areas with our shareholders and members of the investment community,”

Livingston also announced the WWE has hired Michele Goldstein as Vice President, Planning and Investor Relations to lead the company’s efforts in these areas. Ms. Goldstein comes to WWE from Viacom, where she worked in corporate finance for 12 years, advancing to Vice President, Financial Planning in (1998). Ms. Goldstein, who also logged experience with Ernst and Young, is a Certified Public Accountant.

“Michele Goldstein is a tremendous addition to our team. Her experience within the media and entertainment industries will be a great asset,” said Livingston.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania XX, to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media Contact: Gary Davis, VP, Corporate Communications 203-353-5066

Investor Contact: Michele Goldstein, VP, Planning and Investor Relations 203-352-8642

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.