STAMFORD, Conn., July 22, 2003 - World Wrestling Entertainment, Inc. (WWE) announced that it has named Neil Lawi as Vice President of Publicity and Dan Levi as Vice President of Brand Marketing. Both Lawi and Levi report to Kurt Schneider, Executive Vice President of Marketing at WWE™.

As head of Publicity for WWE, Neil Lawi, a ten-year veteran of the entertainment industry, will be responsible for the placement and exposure of WWE Superstars in national and international broadcast, print, and other media. In addition, Lawi will oversee the promotion of WWE products including books, publications, DVDs and home video releases, audio CDs, and CD-ROMs in the national marketplace.

Lawi most recently served as Vice President of Media for Columbia Records, a wholly-owned subsidiary of Sony Music Entertainment, in New York City, where he garnered national media exposure for some of contemporary music's most popular and influential artists including Aerosmith, Cypress Hill, James Taylor, The Raveonettes, Johnny Cash, Shawn Colvin, and Train.

Dan Levi is also a proven entertainment veteran, having worked for MTV for 10 years, including 5 years in Singapore with MTV Asia. He served as Marketing Director responsible for launching the MTV brand in Asia and then Vice President of Licensing starting their Asian consumer products business. He joins WWE after serving as Vice President of the College Media division at Youthstream Media Networks. Prior to that, he was Senior Vice President of International Marketing at Musicmaker.com.

Levi will be responsible for overseeing WWE’s branding, television tune-in, pay-per-views, affiliate marketing, urban marketing, and market research.

“WWE is pleased to have such experienced entertainment professionals as Neil and Dan join the company,” said Schneider. “They will be responsible for driving initiatives to further WWE’s brand recognition and its Superstars’ popularity globally. Their entertainment connections will open up new doors for our brand and Superstars that will expand our fan base and generate additional buzz around our live events, television programming, consumer products and pay-per-views.”

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania xx, to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

###

Media Contact: Gary Davis, Vice President, Corporate Communications, 203-353-5066

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.