World Wrestling Entertainment Launches New Ad Campaign for WWE SmackDown!
STAMFORD, Conn., Nov. 17, 2003 - With its eye on the prize of greater television ratings and record-setting pay-per-view buys for its WrestleMania XX, WWE has developed a new “Smack Your TV” ad campaign to support its flagship program on network television, WWE SmackDown! (9 p.m. ET/PT on Thursdays on UPN).
“SmackDown! is the perfect antidote to the Thursday night primetime line-up of blah, blah,” said Kurt Schneider, WWE Executive Vice President, Marketing. “We want to encourage current and potential viewers to ‘Smack Your TV’ and tune-in to SmackDown!.”
Beyond having a major impact on the show itself as a tagline and in on-air promos,
the multimedia campaign will run in Entertainment Weekly, Sports Illustrated and on AOL’s online service until WrestleMania XX on March 14, 2003. Commercials will be seen on Cartoon Network’s late night “Adult Swim” programming and in other programs on TNT and TBS. The “Smack Your TV” concept will also be included in all future SmackDown! radio spots.
The campaign was developed in-house; the tagline, “Smack Your TV”, was created by the Wong Doody ad agency in Seattle. The total media support for the campaign over the next five months is valued at more than $2 million.
A separate campaign is in development and will be instituted for WWE Monday Night RAW on Spike TV (9 p.m. ET/PT, Mondays).
Both RAW and SmackDown! have seen a ratings resurgence of late among male viewers, and have recently delivered their highest ratings in nearly a year for male teens and other key young male demographics. RAW has consistently been the top-rated regularly schedule program on basic cable for several years. SmackDown! has also been a solid ratings performer for UPN, and this season ranks in the top 10 regularly scheduled broadcast primetime programs among Male Teens and Males 12-24.
WWE continues to see strong advertising demand, with more than 125 companies that advertise in our programming on cable, syndicated, and network TV. Sell-out rates are well over 90%.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania xx, to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.
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