STAMFORD, Conn., March 10, 2004 – World Wrestling Entertainment is joining forces with the not-for-profit agency Youth Education through Sport, Inc. (YES, Inc.) to support a new pilot program it hopes will lead to safer schools in New York City.

Starting today, WWE® Superstars will visit five middle schools and three after-school programs in The Bronx, Brooklyn and Harlem to kick off the Get REAL™ Safe Schools pilot program.

The two-month pilot program’s focus is on maintaining a safe school environment by using peer-to-per interaction and leadership activities. The interactive activities may include spelling contests, athletic challenges, poster contests and other friendly student activities that will be administered and monitored by teacher and school administrators. Each school will design its own program under the guidance of YES, Inc.

WWE Superstar and New York Times best selling author Mick Foley™ has lent his celebrity to the pilot program. Foley will be part of the pilot’s kick-off and will visit all the schools by the end of the two-month pilot. YES, Inc., WWE and Foley will meet to discuss the pilot’s effectiveness with school principals and to congratulate the students on their accomplishments.

“A similar program has been tried and successfully tested in other New York schools and this success has motivated WWE and YES to develop a similar program on a bigger scale,” said Russ Shuler, the President of YES, Inc.. “YES is very excited to have WWE involve its Get REAL program with our efforts to make this pilot program a success.”

WWE’s Get REAL program brings WWE Superstars into junior and senior high schools to deliver positive messages on education, literacy, safety and goal setting. The program is built around the initiative's four tenets-Respect, Education, Achievement and Leadership. WWE also has initiated a Get REAL READ program that brings WWE Superstars into public libraries to encourage reading. “Our Get REAL program is designed to encourage students to get an education, but learning is made difficult in unsafe surroundings,” said Gary Davis, WWE Vice President, Corporate Communications. “We hope that this pilot program with YES further identifies ways to engage students in activities that allow them to make their schools a place of learning, not of fear.”

Youth Education through Sports, Inc. is a New York City-based non-profit organization that inspires and motivates student-athletes to successfully complete high school, compete at the post-secondary level, and eventually enter the competitive job market.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania XX, to be broadcast live on Pay-Per-View from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media contact: Gary Davis, 203-353-5066
Investor contact: Michele Goldstein, 203-352-8642

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