2004 News

A special RAW that featured WWE Superstars from RAW and WWE SmackDown!™ (UPN Thursday's at 8 p.m. ET/PT) participating in a lottery to determine to which program they would be assigned beat all primetime broadcast television programs among male teens, and ranked second versus broadcast primetime among Men 18-24. RAW experienced week-to-week increases among all key demo areas, particularly younger demos.

"WrestleMania XX was a spectacular success, and achieved our goal of gaining the attention of fans that are, fans that were and fans that will be. It was also meant to be a platform from which we would re-energize the WWE brand and foster ongoing interest in our television programming," said Kurt Schneider, Executive Vice President, Marketing. "Based on last night's ratings for RAW, I think we are off to a strong start in achieving our goals and retaining the interest of fans who were hooked by WrestleMania XX."

In a cliffhanger episode, RAW Superstar Triple H® was moved from RAW to SmackDown!, seeming to break-up the clique Evolution™, and it was announced that WWE Superstar Edge® would return from injuries, not to SmackDown!, but to RAW. In addition, SmackDown! General Manager Paul Heyman™ was moved to RAW and promptly quit, leaving WWE SmackDown! without a general manager. Who will be his replacement? How will Triple H take to a new environment and a new locker room? Will Evolution de-evolve without its leader, Triple H, or is rising Superstar Randy Orton™ up to the task of keeping the group together? "These are the types of storylines our fans love," noted Schneider. "Part of the reason that we created two stand-alone television programs (RAW and SmackDown!) was to provide more plot twists, new rivalries and intrigue, and we're just starting to realize that creative potential. All I can say is stay tuned. It's going to be a wild ride!"

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