2004 News

STAMFORD, Conn., March 25, 2004 – World Wrestling Entertainment, Inc. (NYSE: WWE) announced today that it expects world-wide Pay-Per-View gross revenues for WrestleMania XX to be between $40 million and $45 million, making it the highest grossing Pay-Per-View event in WWE® history. WWE’s net share is expected to exceed $20 million after revenue-sharing with cable and satellite providers.

WWE said its first-week estimate of Pay-Per-View buys is 825,000, exceeding Pay-Per-View buys for WrestleMania XIX by 25 percent. WWE expects that final Pay-Per-View tallies, once all information is provided by distributors and their affiliates, will be between 900,000 buys to 950,000 buys. The suggested retail price for WrestleMania XX was $49.95 as compared to a suggested retail price of $39.95 for WrestleMania XIX.

The number of buys for Wrestlemania XX is an estimate based upon preliminary data available from the WWE’s Pay-Per-View distributors and their affiliates and is subject to refinement as further information becomes available from these distributors over the next several months. The estimate has been posted on corporate.wwe.com in accordance with WWE’s practice of updating the website weekly to reflect certain key drivers of its business including television ratings, pay-per-view buys and live event attendance.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto, and London. Additional information on the company can be found at wwe.com and corporate.wwe.com

Media contact: Gary Davis, 203-353-5066
Investor contact: Michele Goldstein, 203-352-8642

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.