STAMFORD, Conn., July 19, 2004- Tom Barreca, Senior Vice President, WWE Enterprises, today announced that Georgi Rosenberg has been hired as Director, Affiliate Sales, for WWE 24/7.

Rosenberg will be working for Peter Clifford, Vice President, Affiliate Sales, to enlist cable operators and satellite services to distribute WWE 24/7, a subscription video-on-demand (SVOD) service that will feature highly rated “classic” Pay-Per-View, cable and syndicated broadcast content, best-selling home videos, new original productions and proprietary broadband, from the WWE® and other acquired national and regional wrestling brands. WWE 24/7 is the first of several new products and services WWE is making available to it’s cable and other television distributors.”

Rosenberg has extensive experience in affiliate sales. Since 1998, she has worked at the Outdoor Life Channel (OLN), and its owner, Cable Service Network of Stamford, Conn. As a Senior Account Manager, she was responsible for distribution of OLN in the Mid-Atlantic and Northeast regions. Earlier, Rosenberg also worked on the distribution of Speedvision throughout the eastern division territory, as well as negotiated contracts.

From 1994 to 1998 Rosenberg worked as Manager, Affiliate Relations at Viewer’s Choice in New York City. She also has worked for Petry Television, Inc. and Group W Television, both based in New York City.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service being made available through cable and satellite television providers and leveraging WWE’s 75,000-hour library, the largest of its kind in the world, featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at www.wwe24-7.com.

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Media contact: Gary Davis, 203-353-5066
Investor contact: Michele Goldstein, 203-352-8642

Editors note: photo available upon request.

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