2004 News


WWE Introduces New Interactive RAW Branded Pay-Per-View To Air on Tuesday, October 19, 2004
October 5 , 2004

STAMFORD, Conn., October 5, 2004 - World Wrestling Entertainment today announced that the first-ever Interactive Pay-Per-View, “Taboo Tuesday,” will air on Tuesday, October 19, at 8 p.m. (ET), and will take fan involvement in WWE events to a new level.

“Taboo Tuesday is the most revolutionary PPV concept in history,” said Kurt Schneider, Executive Vice President, Marketing. “The interactivity in Taboo Tuesday will put our fans in control of the action like never before.”

During the RAW-Branded “Taboo Tuesday,” viewers will control the fates of some of their favorite RAW Superstars. Using their personal computers to vote while logged on to
wwe.com, some of the decisions fans will make during the PPV include:

• Which three Superstar contenders will challenge Triple H® for the WWE World Heavyweight Championship.

• Which RAW Superstars will get a chance to face Chris Jericho® for the WWE Intercontinental Championship.

• The type of match in which RAW Superstars Randy Orton™ and Ric Flair® will compete.

• What attire the WWE Divas will wear during the Battle Royal™ for the WWE Women’s Championship.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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Media contacts:
Trade/Business, Gary Davis, 203-353-5066,
Gary.Davis@wwecorp.com
Publicity, Neil Lawi, 203-352-1010,
Neil.Lawi@wwecorp.com and Michael Smith, 203-352-8657, Michael.Smith@wwecorp.com
Investor contact:
Michele Goldstein, 203-352-8642,
Michele.Goldstein@wwecorp.com

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.