STAMFORD, Conn., November 2, 2004- Dan Levi, Vice President, Marketing, today announced that Ken Gelman has been hired as Director, Affiliate Marketing, for WWE®.

Gelman will be charged with partnering with WWE’s cable, satellite and broadcast television affiliates to maximize revenue from WWE television programming properties. His responsibilities will include the day-to-day operations & marketing of WWE’s 14 annual Pay-Per-View events, which represent WWE’s largest revenue source. Specifically, Gelman will drive WWE’s relationships with cable MSOs and satellite providers, helping these affiliates to get more out of the Pay-Per-View business through marketing and promotions. Gelman will also be responsible for increasing the value of WWE’s television brands through marketing initiatives that build upon existing relationships with UPN, Spike TV and WWE’s network of syndication affiliates.

Gelman joins WWE after seven years in affiliate sales and marketing with the National Hockey League. Gelman’s most recent position was Director of the NHL Center Ice Program, which is responsible for distribution and marketing of the premium programming package through cable operators and satellite providers. Prior to the NHL, Gelman worked on the advertising and marketing of PRIMESTAR, a pioneer in the U.S. satellite TV business.


World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com

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Media contact: Gary Davis, 203-353-5066
Investor contact: Michele Goldstein, 203-352-8642

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