STAMFORD, Conn., January 10, 2004 - World Wrestling Entertainment® will officially kick off WrestleMania 21 with “The Road to WrestleMania 21 Tour” presented by Army National Guard with Mattel as a participating sponsor.

The 11-weektour will begin January 21, 2005 and travel from Stamford, Conn., to Los Angeles, the site of WrestleMania 21. Along the way, the tour will stop at 11 major malls and will also host viewing parties to bring fans closer to the WWE® brand.

The mobile marketing effort will feature many activities for fans to interact with WWE, including the following: call-a-match, photo spots, memorabilia displays, wwe.com kiosk, video game kiosk, temporary tattoo station, a hall of fame display and a main stage which will host autograph signings, trivia contests, WWE Superstar Q&A’s, large video presentations and more. The tour is hosted by WWE Legend Hillbilly Jim™.  Current WWE Superstars will make appearances each week during the tour.

During the tour, WWE’s Circle of Champions™ program, which strives to meet the wishes of children with life-threatening illnesses who desire to meet WWE Superstars, will be selling limited edition Hillbilly Jim action figures with all the proceeds going to various wish agencies.

Malls/Dates

1/21 – 1/22        Stamford Town Center            Stamford, Conn.

1/28 – 1/29        Granite Run Mall                      Media, Penn.

2/4 – 2/5            Southpark Center Mall             Strongsville, Ohio

2/12 – 2/13        Oakland Mall                            Troy, Mich.

2/18 – 2/19        Lincoln Town Center                Lincolnwood, Ill.

2/25 – 2/26        West County Shopping Mall    Des Peres, Mo.

3/4 - 3/5             Mall of America                       Bloomington, Minn.

3/11 – 3/12        Town East Mall                        Mesquite, Texas

3/18 – 3/19        First Colony Mall                      Sugar Land, Texas

3/25 – 3/26        Fiesta Mall                               Mesa, Ariz.

4/1 – 4/2            Fox Hills Mall                           Culver City, Calif.

More information about World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. 

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Media contact:  Gary Davis, 203-353-5066, Neil Lawi, 203-352-1010

Investor contact: Michele Goldstein, 203-352-8642

Trademarks:  The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.   All other trademarks are the property of their respective owners