World Wresting Entertainment® and Ten Sports Sign New Five-Year Agreement in India
STAMFORD, Conn., February 2, 2005 - World Wrestling Entertainment announced today that it has signed a new five-year agreement with Ten Sports to carry the immensely popular WWE® content in India and the sub-continent.
The agreement covers more than 2,500 hours of first run programming, including flagship brands Raw® and SmackDown!T, across the five years of the deal from January 1, 2005, through December 31, 2009. The nine first run hours per week of WWE original programming have become one of the hottest properties on Indian television and will be broadcast throughout India and the subcontinent.
Ten Sports is available in more than 30 million households via cable and satellite networks in India, almost half of the total TV households.
"We are delighted to extend our very strong relationship with the WWE. Ten Sports' experience with the WWE is that the programs appeal to every demographic sector of our viewer base, including some very surprising ones such as housewives in India. We look forward to building upon our successful partnership with WWE by introducing new and innovative promotional angles around the programs," said Chris McDonald, CEO, Taj Television Ltd, owners of Ten Sports.
Commenting on the new deal, Andrew Whitaker, Senior Vice President & Managing Director, WWE International Television said "WWE 's relationship with Ten Sports goes back to July 2001, and we are delighted to enter into a new five-year relationship with them. We are excited to continue bringing our unique brand of entertainment to fans in India."
More information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.
WWE Media contact: Gary Davis, +1 203-353-5066, Neil Lawi, +1 203-352-1010
WWE Investor contact: Michele Goldstein, 203-352-8642
Ten Sports Media contact: Joy Chakravarty +971 4 3919517
Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc.
Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.