WWE's WrestleMania 21 A Pay-Per-View Blockbuster
STAMFORD, Conn., April 25, 2005 – World Wrestling Entertainment, Inc. (NYSE: WWE) said its preliminary estimate of Pay-Per-View buys for WrestleMania 21 is more than 940,000, exceeding same-time Pay-Per-View buys for last year’s WrestleMania XX by more than 14 percent. Final Pay-Per-View tallies may exceed one million buys for the second year in a row once all information is provided to WWE by distributors and affiliates over the next several months.
WrestleMania 21 was seen by fans in more than 90 countries, and was broadcast to U.S. troops around the world. More than 20,000 fans from 48 states and 14 countries converged on the sold-out STAPLES Center in Los Angeles to witness all the action at WWE’s annual pop culture extravaganza, setting attendance and ticket sales records.
“Thank you to all our great fans around the world who have again made WrestleMania the premiere event in the Pay-Per-View industry,” said Kurt Schneider, EVP, Marketing. “We will maintain the incredible momentum we have built over the past 21 years by producing exceptional Pay-Per-Views month in and month out. This Sunday’s Backlash® Pay-Per-View, which showcases the immortal Hulk Hogan™’s return to the ring, further cements WWE’s place at the forefront of global pop culture.”
Backlash is the first of 16 Pay-Per-Views that will be offered by World Wrestling Entertainment in its new fiscal year. Backlash will take place this Sunday from the Verizon Wireless Arena in New Hampshire. In addition to Hulk Hogan’s tag team pairing with Shawn Michaels™, the main event pits current World Heavyweight Champion Batista™ against Triple H®, the 10-time world champion, who is driven to recapture the title he lost at WrestleMania 21.
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