WWE Hooks Elusive Men 18-34 Years Old Demographic
WWE has something advertisers want—the 18 to 34 year old male demographic! And the proof is in the ratings.
Men ages 18-34 represent 25% of WWE’s adult viewership (Persons 18+) among RAW, SmackDown and ECW, which represents a greater percentage of men 18-34 years old than found in such highly rated broadcast programs as CSI, Lost, 24, Grey’s Anatomy and Fear Factor.
Monday Night RAW is consistently the highest regularly scheduled program on ad-supported cable among Men 18-34, not surprising as RAW is also consistently the most watched regularly scheduled year-round program on ad supported cable television.
Friday Night SmackDown is one of the leading broadcast programs on Friday nights among M18-34, as well as consistently one of the highest rated programs on UPN and one of the most watched English language programs viewed by Hispanic families.
ECW has consistently been one of the top primetime television programs on Tuesday nights among M18-34 and is the highest rated regularly scheduled program on Sci-Fi.
(Source: Nielsen Media Research 10/3/05-8/6/06, Live + 7 Day Data)