Los Angeles, CA – Sept. 13, 2006 –  -- mBlox, the world’s largest mobile transaction network, today announced that World Wrestling Entertainment® has chosen its mobile message delivery platform to bring global interactive services direct to its consumer base, reaching fans in more than 130 countries, across all networks and handsets. These enhanced interactive services are part of WWE’s mobile initiative, setting the stage to drive incremental revenue growth to this multi-million dollar entertainment empire.

WWE is known for its passionate, intense and brand-loyal fans, and it chose mBlox in part for its ability to offer a single point of access for its audience. With mBlox, the WWE can be assured that its fans across the globe will have reliable, fast and seamless interactive mobile experience.  

“Mobile is the next frontier for WWE, and content that allows our fans to interact with us or with each other is our highest priority in this medium,” said David Knise, Vice President, Interactive Development, at WWE. “Our decision to use mBlox as our partner in delivering this content reflects the quality of its offering, the depth of its relationship with mobile operators and its global capabilities. With mBlox, we’ve found the partner who’s committed to giving our worldwide fans the same high quality of service and pleasant experience they expect from WWE.”

In May, WWE unveiled plans for new mobile services that now include a slate of original “made for mobile” content, including video, text news alerts, schedules, ringtones, wallpapers and a fantasy ticker.  Adding even more interactivity and functionality is the next phase of this growing program, and the program will include offerings that allow fans to interact with WWE and each other with an eye toward further engaging and captivating WWE Mobile users through innovative promotions, sweepstakes, in-arena activities, trivia, contests, Live Event seat upgrades and other Premium SMS (PSMS) programs. With mBlox, these communications can occur on any mobile device and over any mobile network.      

“For WWE, fast and reliable access to its content, regardless of the mobile device or network, is essential,” said Jay Emmet, president of mBlox Americas. “We are pleased to provide this service, allowing WWE to focus on creating exciting content that delights the many mobile customers around the world who love their programming, superstars and events.”

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About mBlox Inc.

mBlox is the world’s largest mobile transaction network. Specialising in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox Inc. is headquartered in San Francisco and London, with offices across Europe. For further information visit www.mblox.com.

About WWE

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City and Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

WWE Media Contact: Gary Davis, +1-203-353-5066

mBlox Media Contact: Anne Coyle, Abelson Group for mBlox, +1-857-222-6363

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks, logos and copyrights are the property of their respective owners.