WWE And NBC Universal Tag Team On Demand To Help Cable Operators Drive PPV and VOD Buys with an added-value offer
Broadband services benefit as well from “HighSpeedstakes” promotion
NEW YORK, N.Y., and STAMFORD, Conn., September 19, 2006 - NBC Universal On Demand and World Wrestling Entertainment® are joining forces for a video on demand (VOD) and pay-per-view (PPV) promotion to help cable operators attract and upgrade digital and broadband subscribers, while increasing revenue for PPV and the On Demand platform.
Consumers can separately purchase the interactive pay-per-view “Cyber Sunday™” from WWE starting November 5th and “The Fast and the Furious: Tokyo Drift,” starting October 26th, offered by NBCU on VOD and PPV. If consumers order both programs and send in their bill showing proof of purchase by November 23, 2006, they will receive a WWE and The Fast and the Furious: Tokyo Drift Limited Edition Car Kit gift pack of automotive paraphernalia while supplies last.
Additionally, from October 26, 2006 through February 28, 2007, consumers can visit www.highspeedstakes.com and enter the “HighSpeedstakes” for a chance to win a grand prize of a driving school experience with a WWE Superstar. This co-branded microsite will also feature exclusive footage of “The Fast and the Furious: Tokyo Drift” and provide a link to vote for “Cyber Sunday.”
Fans also can participate in WWE’s “Cyber Sunday” PPV event on November 5 by casting votes online at www.wwe.com to determine, among other things, which Superstars and match stipulations may be involved in the PPV event. For many situations, fans can vote right up until the match starts on PPV, providing almost immediate feedback.
Participating cable and satellite systems will be offered an array of marketing materials in English and Spanish and will have the opportunity to tag all materials with broadband information and promotions. NBCU and WWE will support the initiative with national exposure and a media buy.
“The premise behind Cyber Sunday, which is largely a broadband involved interactive PPV event, and the natural fit between WWE fans and fans of The Fast and the Furious franchise made for a wonderful opportunity to join forces with NBCU. The result is a win/win/win for WWE, NBCU and our affiliates,” said Peter Clifford, Senior Vice President, WWE Affiliate Sales and Marketing. “Using our pay-per-view and VOD assets, we are giving our customers a great opportunity to sell more high speed services.”
“We are thrilled to partner with WWE to create an integrated campaign that not only will increase on demand and pay-per-view buys, but will also attract subscribers to operators' digital broadband offerings,” said Stacy Melle, Vice President Marketing, On-Demand for NBCU Cable.
About The Fast and The Furious: Tokyo Drift:
From the producer of the worldwide blockbuster hits "The Fast and the Furious" and its sequel, “2 Fast 2 Furious,” comes the latest installment of the adrenaline-inducing series built on speed-"The Fast and the Furious: Tokyo Drift." Set in the sexy and colorful underground world of Japanese drift racing, the newest and fastest customized rides go head-to-head on some of the most perilous courses ever seen.
The film stars Lucas Black ("Friday Night Lights") as Shaun Boswell, an outsider and loner at school whose only connection to the indifferent world around him is through illegal street racing-which has made him particularly unpopular with the local authorities. To avoid jail time, Shaun is sent out of the country to live with his father in the military, in a cramped apartment in a low-rent section of Tokyo.
In Tokyo, Shaun feels even more shut out in a foreign land of strange customs and codes of honor. But it doesn't take him long to find the action when he and a new, American friend discover the underground world of drift racing-a deadly combination of brutal speed on a heart-stopping course of hairpin turns and switchbacks.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.
Legal for Limited Edition Car Kit gift pack
Now through 11/23/06 order both WWE’s Cyber Sunday PPV event and Fast and the Furious: Tokyo Drift and receive a free Car Kit, including related branded items such as a car flag, license plate frame, steering wheel cover, bumper sticker, antenna ball ornament and other items, valued at $60, while supplies last. Send your original cable bill(s) showing purchase of WWE’s Cyber Sunday and Fast and the Furious: Tokyo Drift to: Car Kit Offer, Hartford Direct, 129 Worthington Ridge, Berlin, CT 06037-1634. Submissions must be postmarked by 4/15/07. Allow 12 weeks for delivery. Limit 1 per household. Offer open to US and Canada residents, 18 and older. WWE not responsible for lost, delayed or damaged mail.
Legal for HighSpeedstakes
NO PURCHASE NECESSARY. Open only to legal U.S. and Canadian residents, 21 or older and a licensed driver at time of entry. Void in Quebec, Puerto Rico and where prohibited. Sweepstakes begins 10/26/06, 12:00:01 AM PT and ends 2/28/07, 11:59:59PM PT. Subject to Official Rules, available at www.highspeedstakes.com or send a SASE to: HighSpeedstakes “Rules/Winners List” (specify which), P.O. Box 72232, Rockford, MN 55572. SPONSOR: NBC Universal Cable, 3000 W. Alameda Avenue, Suite P250, Burbank, CA 91523.
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.
Media Contact: Gary Davis/WWWE, 203-353-5066
Vanthan Khel/NBC Universal Cable, 201-735-3591
Investor Contact: Michael Weitz/WWE, 203-352-8642
Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks that are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.