2006 News


WWE Legend Rowdy Roddy Piper Shows Why 'He Is Born to Controversy' on November 14
November 2, 2006

STAMFORD, Conn., November 2, 2006 -  Few personalities have captivated the attention of an audience quite like WWE Legend “Rowdy” Roddy Piper.  BORN TO CONTROVERSY: THE RODDY PIPER STORY tells the story of how Piper became the controversial and transcendent Superstar that he’s been for over 20 years.  Piper brings his unique and candid take on his own life, wrestling promoters, movie appearances, working in WCW®, his induction into the WWE Hall of Fame, and much more to stores on November 14th in this three-disc DVD set.

The story of Piper’s unbelievable life is spun by Piper himself with commentary from fellow Superstars, past and present.  From Hulk Hogan to John Cena, Ric Flair to Mick Foley, “Cowboy” Bob Orton to Randy Orton, and many more, everyone has something to say about Roddy Piper.  The three DVDs in the set contain: the story of Piper’s life and career; many of Piper’s classic matches; and an entire disc devoted to the revolutionary Piper’s Pit interview segment that includes all of the memorable Piper’s Pit moments.  Relive all of Piper’s controversies over the years such as Piper’s assault on Jimmy “Superfly” Snuka, his WrestleMania® encounter with Morton Downey Jr., his Madison Square Garden confrontation with Mr. T, and all of the other incidents Piper took part in on his hallowed Piper’s Pit set.

BORN TO CONTROVERSY: THE RODDY PIPER STORY is also the first title to be distributed under the new multi-year agreement between WWE and Genius Products, which makes Genius the exclusive U.S. distributor for all WWE DVDs. Future releases will include content from WWE’s 90,000-hour video library, the largest of its kind in the world, featuring content from RAW®, SmackDown!® and ECW® (Extreme Championship Wrestling™), pay-per-view events, including WrestleMania, and past and present Superstar profiles, among others. Genius will release a minimum of 25 new titles in 2007, with additional plans to exploit WWE’s DVD catalog of more than 100 titles.

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

-30-

Media Contact:            Chris Spagnuolo, 203-353-2867

Trademarks:  All World Wrestling Entertainment programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc.  WCW is a trademark of WCW, Inc.  All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.