WWE® Hires D’Angeli, Seffens And Moore To Expand Marketing Effort
STAMFORD, Conn., May 22, 2007 – World Wrestling Entertainment® has hired marketing veterans Lou D’Angeli, Melissa Seffens and Stephan Moore to support its expanding marketing efforts. The three new employees will report to Monty Ross, Senior Director of Marketing.
Lou D’Angeli joined WWE as Director of Live Events Promotions & Booking in June 2006 before moving to his current position as Director of Promotions and Event Marketing. In addition to spearheading WWE’s annual and award-winning WrestleMania® Fan Axxess Tour, D’Angeli will seek out partnership opportunities to promote WWE and its roster of Superstars. D’Angeli brings more than 10 years of promotion and marketing experience to WWE, having previously served as Assistant General Manager and as Director of Marketing for the Budweiser Events Center in Loveland, Colo., where he negotiated, booked and promoted events for the 7,200 seat venue.
Melissa Seffens has been hired as Director of Network Affiliate Marketing. Bringing more than 10 years of Television Promotions and marketing experience to WWE, Seffens will serve as liaison with all WWE network programming partners to ensure seamless brand integration. Before joining WWE, Seffens worked as Creative Services Director for Grant Communications, where she oversaw creative services and corporate promotions for the WB, CW and My Network TV network affiliates. Prior to that, Seffens worked for Clear Channel Television Memphis serving as the Promotions Director for WLMT, consistently the number-one-ranked UPN affiliate in the country.
Stephan Moore has been hired as Retail Development Manager. Moore will assist in the marketing and promotion of licensed products and key marketing initiatives in WWE’s growing field of retailers. Previously, Moore worked for Vivendi Universal, directing their consumer life cycle marketing efforts. Prior to that, he spent 15 years with SonyBMG in various marketing and product development manager positions. As a veteran of business marketing and promotions, Moore’s professional experience includes work with major retailers Amazon.com, Borders, and Wal-Mart.
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