2007 News


WWE® Hires D’Angeli, Seffens And Moore To Expand Marketing Effort
May 22, 2007

STAMFORD, Conn., May 22, 2007 – World Wrestling Entertainment® has hired marketing veterans Lou D’Angeli, Melissa Seffens and Stephan Moore to support its expanding marketing efforts. The three new employees will report to Monty Ross, Senior Director of Marketing.

Lou D’Angeli joined WWE as Director of Live Events Promotions & Booking in June 2006 before moving to his current position as Director of Promotions and Event Marketing. In addition to spearheading WWE’s annual and award-winning WrestleMania® Fan Axxess Tour, D’Angeli will seek out partnership opportunities to promote WWE and its roster of Superstars. D’Angeli brings more than 10 years of promotion and marketing experience to WWE, having previously served as Assistant General Manager and as Director of Marketing for the Budweiser Events Center in Loveland, Colo., where he negotiated, booked and promoted events for the 7,200 seat venue.

Melissa Seffens has been hired as Director of Network Affiliate Marketing. Bringing more than 10 years of Television Promotions and marketing experience to WWE, Seffens will serve as liaison with all WWE network programming partners to ensure seamless brand integration. Before joining WWE, Seffens worked as Creative Services Director for Grant Communications, where she oversaw creative services and corporate promotions for the WB, CW and My Network TV network affiliates. Prior to that, Seffens worked for Clear Channel Television Memphis serving as the Promotions Director for WLMT, consistently the number-one-ranked UPN affiliate in the country.

Stephan Moore has been hired as Retail Development Manager. Moore will assist in the marketing and promotion of licensed products and key marketing initiatives in WWE’s growing field of retailers. Previously, Moore worked for Vivendi Universal, directing their consumer life cycle marketing efforts. Prior to that, he spent 15 years with SonyBMG in various marketing and product development manager positions. As a veteran of business marketing and promotions, Moore’s professional experience includes work with major retailers Amazon.com, Borders, and Wal-Mart.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Media Contact: Gary Davis, 203-353-5066

Investor Contact: Michael Weitz, 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant