WWE: Flexing Its Muscle
STAMFORD, Conn., September 26, 2007 –World Wrestling Entertainment Inc., the global leader in sports entertainment, has announced a new global organization. Shane McMahon, Executive Vice President, Global Media, is expanding WWE’s operations into London, Shanghai, Tokyo, Sao Paulo, Toronto and Sydney in an effort to tap into WWE’s strong worldwide appeal.
The regional office in London will be led by Andrew Whitaker as the President of Europe, Middle East and Africa. Carl DeMarco will continue to focus on expansion through the Toronto office as the President of Canada, Latin America and China. Jonathan Sully will establish WWE’s headquarters in Sydney, Australia, as the President of Asia Pacific.
“Whitaker, DeMarco and Sully will oversee integrated sales, marketing and digital initiatives as well as focus on new and emerging markets. This new structure will allow us to more quickly exploit business opportunities and leverage the strength of the WWE brand,” said McMahon.
WWE showcases its unique cast of characters in more than 130 countries, putting smiles on faces worldwide.
Media Contact: Gary Davis, 203-353-5066
Investor Contact: Michael Weitz, 203-352-8642
Shane B. McMahon
Executive Vice President, Global Media
Shane B. McMahon represents the fourth generation of the McMahon family to be involved in the wrestling entertainment industry. He has had the unique opportunity to experience all levels of the business, starting when he was just five years old carrying the attire of WWE Superstars from the ring to the locker room area. Shane held many different responsibilities throughout his teenage years including stocking the company’s warehouse and then eventually becoming a member of the ring crew, a referee and a ring announcer.
Following Shane’s graduation from Boston University in 1993, he worked in WWE’s television production, sales, marketing, and international business development divisions, before he helped form the company’s digital media department in 1998. Shane and his team launched WWE.com in 1998, a site that has more than 20 million unique visitors worldwide per month. Since July 2003, Shane has served as Executive Vice President of WWE Global Media, overseeing international TV distribution, live event bookings, digital media, consumer products and publishing.
The beginnings of WWE as we know it today began when Shane’s parents Vince and Linda McMahon purchased the Capitol Wrestling Corporation from Vince’s father in 1982. Just as Vince brought WWE from a regional operation to a national enterprise recognized around the world, Shane is overseeing WWE’s global business initiatives with new and expanded operations in London, Shanghai, Tokyo, Sao Paolo, Toronto and Sydney.
In addition to his corporate responsibilities, Shane has also contributed to WWE’s programming as a talent and creative contributor. “Shane-O-Mac,” Shane’s stage name, has thrilled WWE audiences around the world.
President – Canada, Latin America and China
Carl DeMarco leads an exciting expansion into diverse global markets as the newly appointed President of Canada, Latin America and China for World Wrestling Entertainment Inc.(WWE). He takes on the role after serving as President of WWE Canada Inc. for more than 12 years.
Carl has been instrumental in all aspects of WWE’s evolution in Canada. Live events, TV programming, merchandising, licensing, sponsorship sales, new media, pay-per-view and unprecedented corporate philanthropy round out his many successful business activities.
In 2002, Carl was the driving force behind WrestleMania X-8 in Toronto. His efforts cemented an all-time attendance record at SkyDome – 68,237 – with well over $6 million in ticket sales. To this day WrestleMania X-8 remains the biggest indoor sports-entertainment event ever to take place in Canada. In 2004, he extended his track record for reeling in sell-out crowds when 14,000 fans enjoyed SummerSlam X-6 at Toronto’s Air Canada Centre. He has led successful national launches of WWE-branded products and recruited Canadian talent such as Trish Stratus and Edge, who went on to become international WWE Superstars.
As Chairman of the Board for the Variety Group of Charities, Carl has helped raise millions of dollars for children with special needs. He is currently Honorary Co-Chair of the Board of Directors for Variety – The Children’s Charity of Ontario. Carl is also a member of the Board of Directors for the Toronto Grand Prix Charitable Foundation, an organization which has raised nearly $6 million over the years for local charities. In 2005, he spearheaded Together for Toronto, a campaign designed to counteract the impact of SARS on Toronto’s travel and tourism industry.
Carl received the CTAM Marketing award for his work with pay-per-views in Canada. He was also honored with the Marketing Excellence Award from the American Marketing Association at York University.
Prior to working at WWE, Carl served as the business partner and manager for former WWE Superstar Bret (The Hitman) Hart, and as President of Hitman Productions Inc.
President – Asia Pacific
Jonathan Sully has been charged with the responsibility of establishing World Wrestling Entertainment Inc. (International) Ltd’s (WWE) regional headquarters in Sydney in his new appointment as President Asia Pacific.
Sully joins the role after a three year tenure as WWE’s Senior Vice President International Marketing based in London, where he lead the marketing and communications of the World Wrestling Entertainment (WWE) brand internationally. Since joining the organisation in 2004, Sully has been instrumental in developing long term strategic business plans across the global markets in conjunction with the U.S. team, helping to drive the international annual turnover to over $100 million.
Sully was previously employed by Hasbro where he served as Vice President International Marketing Boys Toys based in the U.S. He was responsible for international sales and strategic marketing, and successfully built an international team to secure sales of U.S. product lines in international markets.
Prior to his stint in the States, Sully worked in Hasbro’s London office as European Marketing Director Boys Toys, directing European sales and marketing strategies from October 2001 to July 2002.
Before Hasbro, Sully worked in a variety of client and agency roles specifically as a Director for BBH Futures Consultancy, part of BBH Advertising Group, from August 1996 to January 1998, and for New Solutions Consultancy, part of Omnicom Group, from April 1995 to August 1996. From June 1992 to April 1995, he worked for Diageo as Senior Brand Manager Smirnoff. Sully started his marketing career GlaxoSmithKline.
President – Europe, Middle East and Africa
Andrew Whitaker has been appointed to the role of President Europe, Middle East and Africa for World Wrestling Entertainment, Inc. (International) Ltd. (WWE) to lead the organisation’s regional expansion.
Andrew assumes the role after successfully spearheading WWE’s international television business for the last 10 years, most recently as Deputy Chief Executive, International Television. During his tenure, Andrew has overseen the growth of the WWE’s international television profile and has been at the forefront of expanding the international pay-per-view and Video On Demand business, negotiating the largest international television contracts in WWE’s history.
Andrew joined World Wrestling Entertainment, Inc. (International) Ltd. in 1987 to work on domestic television syndication and develop WWE’s then fledging pay-per-view business.
Andrew commenced his career at NBC in New York, working on shows that include NBC News, Late Night with David Letterman, The Today Show, Saturday Night Live and The Cosby Show.
Andrew also sits on the international program advisory board for the Banff World Television Festival and nextMedia, International Interactive Media Festival. He is also a Member of the International Academy of Television Arts and Sciences.
He was listed amongst Television Business International Magazine’s Top 20 Global Achievers of 2004 and the World Screen News’ 2006 ‘Three to Watch’.
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