2008 News


WWE Goes HD
January 14, 2008
World Wrestling Entertainment® fans will soon be getting their weekly doses of high-energy entertainment delivered in stunning high definition. Beginning the week of January 21, WWE’s Monday Night RAW® and A.M. RAW on USA, ECW®: Extreme Championship Wrestling™ on SCI FI Channel, and Friday Night SmackDown® on The CW will all be delivered in HD.

WWE will also broadcast its pay-per-views in HD, starting with Royal Rumble on January 27.

“The move to high-definition programming is another step in WWE’s ongoing mission to provide fans with the most engaging, exciting product possible, and our programs look spectacular in HD,” said Mike Grossman, Senior Vice President, Television Operations. “This upgrade will be the first of many technological advances for our brand in 2008.”

WWE’s switch to high-def was made possible by a series of upgrades to the company’s television studios in Stamford, Conn. The $20 million HD renovations included refitting of equipment to broadcast WWE programming and global pay-per-view programming in high definition on cable and satellite systems around the world. The WWE also worked with NEP Supershooters to build two new state-of-the-art production trucks, and will lease a custom transmission truck designed for HD transmission.

WWE built new sets for RAW and SmackDown for their HD debuts.

WWE programming reaches nearly 16 million people per week in the U.S. “Monday Night RAW” on USA Network is the most watched regularly scheduled program on ad-supported cable television in the U.S. “Friday Night SmackDown” on CW is the No. 1 program on broadcast TV Friday nights among males 18-24.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

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Media Contact: Gary Davis, 203-353-5066

Investor Contact: Michael Weitz, 203-352-8642

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.