Celso Forster Enters The Ring As Director Marketing WWEŽ Latin America
FOR IMMEDIATE RELEASE
Celso Forster Enters The Ring
As Director Marketing WWE® Latin America
TORONTO, Ontario, March 3, 2008 – World Wrestling Entertainment®, the global leader in sports entertainment, has hired Celso Forster as Director of Marketing Latin America.
In this new role, Forster will be charged with the responsibility of developing and implementing a marketing strategy across WWE’s Latin America markets. His goal will be to raise awareness of WWE and its product portfolio across a broader audience to contribute to the company’s already growing international revenue. Forster will be integral in the establishment of a new office in Sao Paulo from which WWE will handle all business initiatives throughout the Latin America region.
A 30-year veteran of the local and multinational marketing industry in Latin America, working as Account Vice-President for JWT and Young & Rubican and other advertising agencies, Forster recently served as Marketing Director with ESPN responsible for brand management, trade marketing, PR and started the development of New Platforms for the content division of ESPN and ESPN Brasil PayTV Channels.
“Celso is joining WWE at a fantastic time,” said Carl DeMarco, WWE President, Latin America. “I’m confident that he will tap into WWE’s strong worldwide appeal and build upon the heightened profile we received from the recent successful Live Event tour across Latin America as we build momentum toward our biggest event - WrestleMania 24 on March 30th”
WWE has established a multi-media platform approach in Latin America – television, live events, publishing, licensing, consumer products, mobile and Web applications.
WWE showcases its unique cast of characters in more than 130 countries, putting smiles on faces worldwide.
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