2008 News

October 20, 2008

STAMFORD, Conn., October 20, 2008 World Wrestling Entertainment® is proud to introduce “WWEKIDS.COM,” an exciting new website for young fans. Bursting at the seams with exclusive activities, videos and age-appropriate content – the site delivers fun, fresh and entertaining information targeted to the 6 - 14 year-old audience.

WWEKIDS.COM allows kids to connect with their favorite Superstars - through a site specifically designed for them. "It's a great way to introduce young fans to the WWE® Universe and allows them to interact with their favorite Superstars in ways they never have before. The “Play” area of the site is filled with dozens of custom WWE interactive applications – like “You Can See Cena®” while “Kids TV” features hundreds of videos", said Tony Romando Vice President, Editorial Director. Add to that incredible audio and awesome Superstar profiles and you have WWEKIDS.COM.

“The site launch will be supported by a comprehensive cross-platform marketing blitz, including: promotion on WWE TV programming, WWE.COM and WWE magazines”, said Bob Lee Vice President, Publishing Director.WWEKIDS.com will appeal to the more than 2.6 million young fans, ages 6-14, who tune in each week to our top-rated national television programs. This initiative is a brand extension to the recently launched, WWE Kids Magazine. Launched in April, WWE Kids Magazine has already proven to be a true player in the children’s print space - securing retail distribution at Wal-Mart, Toys R Us and other leading retailers.

The WWE youth endeavor, including WWEKIDS.COM, WWE Kids magazine, and our new master toy license with Mattel, beginning in 2010, is all part of World Wrestling Entertainment®’scommitment to provide its young audience with new, fun, age-appropriate content.


Media Contact: Gary Davis, 203-353-5066
Investor Contact: Michael Weitz, 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.