2008 News

WWE Taps Zimmerman To Head PR
December 17, 2008

STAMFORD, Conn., December 17, 2008 – World Wrestling Entertainment®, Inc. has named Robert Zimmerman as Vice President, Public Relations and Corporate Communications.  In his new role, Zimmerman will be a strategic member of WWE's management team, and oversee business, consumer, financial, and trade press relations and strategy.

Zimmerman brings with him 17 years of experience having worked for Dan Klores Communications and Edelman Public Relations Worldwide, among others. He has spearheaded corporate activities, media affairs and crisis management for such well-known brands and personalities as Michael Eisner and his new media studio, Vuguru; Howard Stern; Sean “Diddy” Combs; The Wall Street Journal Weekend Edition; Ziff Davis Media; Donatella and Allegra Versace; Bill Hemmer; CKX; and Bill O’Reilly.

From 1998 to 2004, Zimmerman served as spokesperson for FOX News.  As its Vice President of Media Relations, he developed and oversaw press strategies that supported corporate initiatives for the company’s cable news channel, talent, international expansion, radio and Internet properties.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.


Media Contact: Sarah Bruckner, 203-406-3632

Investor Contact: Michael Weitz, 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.