2008 News


WWE To Launch Cutting Edge "WWE Kids" Magazine
March 25, 2008

STAMFORD, Conn., March 25, 2008 – World Wrestling Entertainment® is debuting  “WWE Kids,” an exciting new consumer magazine targeting 6-14 year olds. The bi-monthly title launches April 15, beginning with the much anticipated May/June issue. The launch will be supported with a comprehensive cross-platform blitz, including a 100,000-unit pallet promotion in Wal-Mart stores.

“With content ranging from fitness and nutrition to geography to esteem building, ‘WWE Kids’ will appeal to children, their parents, and their teachers. Young fans will get to know their favorite Superstars through activity-based art projects, fun games, interviews and trivia”, said Tony Romando Vice President, Editorial Director.

Every week, more than 2.6 million young fans, ages 6-14, tune-in to WWE’s top-rated television programs on USA Network, The CW and SCI FI Channel.  In the fourth quarter of 2007, WWE reached more kids under age 18 during the average week than the total day average deliveries of Disney Channel, Cartoon Network and Nickelodeon combined.  “WWE Kids” will tap into these youthful WWE enthusiasts and also encourage their friends to become fans as well. “The WWE brand appeals to millions of fans worldwide.  ‘WWE Kids’ Magazine is a logical brand extension that is specifically designed for our younger audience,” stated Bob Lee, Vice President, Publishing Director.

The WWE youth initiative, which includes the new ‘WWE Kids’ magazine and the WWE website for kids. are all part of WWE’s recommitment to provide its young audience with new, fun, age-appropriate content,” said Shane McMahon, Executive Vice President, Global Media.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities, go to http://www.wwe.com/worldwide/

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Consumer Media Contacts:   
Gary Davis, 203-353-5066
Sal Cataldi, 212-244-9797

Investor Contact:                 
Michael Weitz, 203-352-8642

Trademarks:  All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc.  ECW is a trademark of WWE Libraries, Inc.  All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.