2009 News


WWE LAYS THE SMACKDOWN ON SWEDEN'S TV4
February 27, 2009

London, February 27, 2009 – World Wrestling Entertainment® (WWE) and TV4 have announced a new agreement that will launch SmackDown on TV4 Sport in Sweden on February 28.

WWE’s globally renowned SmackDown Superstars, including Undertaker®, Edge®, Triple H®, Big Show® and Mr. Kennedy®, are set to wow Sweden every Saturday at 5pm with their unique brand of excitement, drama and athleticism.

Johan Kleberg, CEO of TV4 Sport, said: “It is with pleasure that TV4 Sport welcomes back WWE and SmackDown to Sweden. At TV4 Sport we understand that there are already thousands of WWE fans in Sweden. The launch of SmackDown on our network will mean creating an even bigger fan base.”

Andrew Whitaker, President of International for WWE, added: “WWE is excited to partner with Sweden’s number one sports and entertainment channel, TV4 Sport. The return of SmackDown on TV4 Sport will satisfy the demand of our existing Swedish fan base and allow an even broader audience to experience the excitement, drama and athleticism that is WWE.”

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

- ENDS -

Media Contact

World Wrestling Entertainment

Claire Murphy

Tel: +44 20 8834 1463

claire.murphy@wwecorp.com

TV4 Sport

Jonas Relesjö

jonas.relesjo@tv4.se

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