2010 News


WWE Partners With YouTube
June 23, 2010

World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE “Friday Night SmackDown®,” “WWE NXT™,” “WWE Superstars” and “ECW®,” available at WWE’s official YouTubeÔ channel (www.YouTube.com/WWE). This marks one of the first times that YouTube will feature complete episodes of primetime television programs on their site.   

The multi-year deal greatly expands WWE’s YouTube channel offerings, which already has 90,000 subscribers who have viewed more than 100 million WWE videos to date.  WWE will also augment the channel by increasing content clips of WWE’s flagship program “Monday Night Raw®,” as well as “WWE Classics” and short videos.

“WWE has established itself as one of the top global entertainment brands in the world,” said Chris Maxcy, strategic partner director at YouTube. “WWE’s content is hugely popular on YouTube. Bringing in full-length, primetime television programs to the site is a huge win for our community and fans of the WWE.”

“As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube,” said Brian Kalinowski, WWE’s Executive Vice President, WWE Interactive. “This partnership also enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure on the world’s largest online video site.”

ABOUT WWE

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

ABOUT YOUTUBE       

YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

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Media Contact:

Justine Sacco

203-406-3647 / 212-909-9319

justine.sacco@wwecorp.com

Investor Relations

Hassan Kader

203-353-2812

Hassan.kader@wwecorp.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.